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Twitter Link Roundup #220 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. Corporate Acquisitions Of Startups — Why Do They Fail? 7 Reasons You Can’t Be Friends With Your Employees – crowdspring.co/1jrrWok.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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New Rules for the New Internet Bubble

Steve Blank

Tech IPOs were a receding memory, and mergers and acquisitions became the only path to liquidity for startups. VC’s went back to basics, to focus on building companies while their founders worked on building customers. Startups could now get a first version of a product out to customers in weeks/months rather than months/years.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. Conduct client development interviews. Image source ). Why this audience?

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention.

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A Path to the Minimum Viable Product

Steve Blank

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. Note well, though: this engine is “economic” because it must fuel itself.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. This has been their formula for nearly 15 years.

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