Steve Blank
MAY 6, 2015
These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.). It’s a really big idea because what you build needs to match the hypothesis you want to test.
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
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View from Seed
SEPTEMBER 11, 2019
Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. For consumer companies this is usually around user acquisition, engagement, and retention. B) Post-Product Companies.
ConversionXL
DECEMBER 2, 2020
The stage where your customers are actively researching for more information; during this stage social proof , and testimonials play an important role. The stage in which a customer makes a purchase. The stage in which your customers develop brand loyalty. Building your custom marketing and sales funnel.
Steve Blank
MARCH 4, 2014
These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. existing enterprises are establishing corporate innovation groups.
Startup Lessons Learned
APRIL 14, 2009
Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Labels: agile , customer development 15comments: Scott Shapiro said.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Acqusition competition is how new apps get new customers. Retention competition is how you get people to come back to your app.
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