article thumbnail

7 Ways to Boost Ecommerce Retention in 2022

ConversionXL

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111
article thumbnail

Reduce Your Server Response Time for Happy Users, Higher Rankings

ConversionXL

Even a one-second delay can cost an ecommerce site $25,000–$125,000 per year …or more! Ultimately, there are dozens of potential factors that may slow down the response of your server: slow application logic, slow database queries, slow routing, frameworks, libraries, resource CPU starvation, or memory starvation. Image source ).

Caching 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Definitive Guide to Google Analytics 4

ConversionXL

For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout. For example, if you run an ecommerce store, you might decide to set up an error event after begin_checkout to see what users do when they face an error. Events that Google recommends you set up based on your industry. Custom events.

Analytics 146
article thumbnail

5 myths about the marketplace that mobile strategies busted

The Next Web

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion ( Poshmark ), to health ( Brighter and HealthTap ), lodging ( Airbnb and HotelTonight ), transportation ( Uber and Lyft ), and real estate ( Zillow ).

Mobile 136
article thumbnail

Ecommerce Email Marketing: How to Increase Conversions

ConversionXL

As an ecommerce site, you likely send emails regularly. Once you perfect your ecommerce email marketing strategy, conversions will soar. How important is email marketing for ecommerce? So what’s the truth about the state of email marketing in ecommerce? The final verdict on ecommerce email types.

article thumbnail

Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Simple answers—like presidential dates of birth or, in the case of Amazon, product information—come from proprietary databases or informational sites like Wikipedia and Yelp.). How can ecommerce companies compete with Alexa?

B2B 100
article thumbnail

Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Acquisition segments. Acquisition segments. For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. Contextual segments. Behavioral segments. Historical segments.