Software By Rob
JANUARY 25, 2012
This acquisition is a long story, but if you have a few minutes let me tell you the best parts. If you’re interested you can read about one of my acquisitions from a few years back in a post titled The Inside Story of a Small Software Acquisition. The site was once great; marketed by a high-end NYC PR firm.
YoungUpstarts
OCTOBER 4, 2015
It covers community management, listening on social channels, mining of one’s customer database, establishment of a social CRM team, and the invoking of either macro responses (automated activities like birthday coupons) or micro responses (manual interventions like organising a press briefing). The Social CRM Process.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
YoungUpstarts
DECEMBER 7, 2017
With that number in mind, think strategically about the costs for website and campaign development, PR, digital marketing and all aspects of product costs, even the “hidden” ones. If the goal of your PR effort is to drive sales, you want to look at outlets that are more likely to convert.
ConversionXL
OCTOBER 11, 2022
The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. Helping customers in this way is good PR. You’ll miss out on extra revenue and an avid customer base that eases the burden of acquisition through word-of-mouth marketing. Start by uncovering your shortcomings. Conclusion.
techcrunch.com
MARCH 8, 2012
Yes, you have good working knowledge of accounting, an idea of how to bring in sales leads, run a marketing and PR campaign, recruit people and build a great company culture, but that won’t help you build a product that customers want. Three major acquisitions in as many months in this space confirm it is). Not convinced?
Both Sides of the Table
SEPTEMBER 8, 2009
I listed on many databases – some MBA, some not. I took an advanced computer course in high school where I learned to build databases in Ashton Tate’s dBase III+ and to compile my designs using a product called Clipper. It fuels our bonus payments, our quarterly earnings, our growth rate, our value at acquisition time.
ConversionXL
OCTOBER 4, 2021
Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Customer journey maps should include a combination of content marketing, paid advertising, customer service, PR, and email at every touchpoint. However, it’s not without challenges.
Expert insights. Personalized for you.
63 
Let's personalize your content