Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Professionals Musings

DECEMBER 17, 2013

Customer loyalty and retention. There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis. Cost of customer acquisition. Over time, you cost of acquisition should go down as growth and your brand image go up.

Metrics 252

Metrics Technical Review Retention Acquisition 252

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. A retention analysis of coupon codes reveals a lot about your customers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

NOVEMBER 23, 2022

Definitely make #CXLLive a priority in 2023. (It Product should be your main channel for customer acquisition, retention and expansion. They focused almost exclusively on curating an environment where you get to talk about substantial topics with the brightest people in our industry. Andrei Faji, Engagement Marketing @ PandaDoc.

B2B 94

B2B Marketing Curation PPC 94

SoCal CTO

MARCH 11, 2010

This aligns with understanding the the core business model: Get Users (= Acquisition, Referral) Drive Usage (= Activation, Retention) Make Money (= Monetize) (and Lifetime Value is a good one) Of course, that’s a big part of what the investor wants as well. Part of those questions are around Startup Metrics.

Metrics 159

Metrics Startup Retention Software Developers 159

Startup Professionals Musings

APRIL 11, 2022

Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs. Investors will demand clear channel definitions. Customer relationships.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

ConversionXL

SEPTEMBER 2, 2020

Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. Being able to save a churning customer is the holy grail of retention. The post Create an Offboarding Flow that Improves Retention appeared first on CXL.

Retention 83

Retention Email Customer Aggregator 83

Up and Running

JULY 10, 2019

These two factors definitely play a large part in its success. . Why referrals and retention are the keys to long term growth. For any fitness business, be it big box or boutique, the best way to succeed in the long term is through referrals and retention. Having an effective retention strategy makes sense financially as well.

Retention 70

Retention Social Media Software Review Acquisition 70

Duct Tape Marketing

JANUARY 16, 2024

So far have built up just what it is, maybe the definition of it, just for this context. In fact, some people are so focused on new client acquisition. We've kind of forget about retention and the long-term benefits of really having those clients that have worked with you for years that love you, that trust you explicitly.

Retention 67

Retention Technical Review Non-Compete Email 67

Startup Professionals Musings

JULY 13, 2019

Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs. Investors will demand clear channel definitions. Customer relationships.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

Growthink Blog

DECEMBER 27, 2017

How many customers fit the definition? Detail your customer retention plan. The most common exits are IPOs or acquisitions. For example, it’s not adequate to say your company is targeting small businesses, since there are several million of these. Detail their demographics. Where are these customers located?

Venture Capital 129

Venture Capital Business Plan Technical Review Private Placement 129

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Lloyed Lobo (03:13): Definitely. Lloyed Lobo (11:48): Definitely. Lloyed Lobo (25:16): Definitely.

Community 53

Community Kuwait Cofounder Bootstrapping 53

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

MAY 6, 2015

These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.). It’s a really big idea because what you build needs to match the hypothesis you want to test. Testing Hypotheses.

Lean 120

Lean Agile Business Model Customer Development 120

ConversionXL

DECEMBER 7, 2017

One of the definitions of entrepreneurship is doing more with limited resources. Say you have 1000 customers and $1000 to spend on customer retention and loyalty. And once I took customer acquisition costs into account, this segment was unprofitable and negative-LTV. Tripwire marketing makes that possible. They returned a lot.

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

Startup Professionals Musings

NOVEMBER 14, 2012

Customer loyalty and retention. There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis. Cost of customer acquisition. Over time, you cost of acquisition should go down as growth and your brand image goes up.

Metrics 266

Metrics Retention Acquisition Salary 266

ConversionXL

OCTOBER 13, 2015

Here’s the Wikipedia definition : “In statistics and demography, a cohort is a group of subjects who have shared a particular event together during a particular time span[1] (e.g., How does retention differ among different acquisition channels? Acquisition Efficiency. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48

Up and Running

APRIL 17, 2018

Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. On the other hand, if the customer has already gone through the first part of the funnel and purchased a product from you, how can you maintain your relationship to increase retention and even turn your customers into advocates?

SEO 80

SEO eCommerce Analytics Software Review 80

Startup Professionals Musings

JULY 9, 2017

Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs. Investors will demand clear channel definitions. Customer relationships.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

The Startup Magazine

JULY 4, 2017

The venture requires a massive financial investment due to the numerous expenses that include marketing, payment services, license acquisition alongside an early license fee. Overall the costs will involve a retention program for the loyal players. It is definitely not an easy process!

Securities and Exchange Commission 60

Securities and Exchange Commission Software Review United Kingdom Affiliate 60

Feld Thoughts

JULY 5, 2015

If you are a Google watcher, aspire to have you company acquired by Google some day, or just want to understand Google’s approach to acquisitions (which Geis calls “semi-organic growth”) this is a must read book that is well worth the money. It’s comprehensive and well done.

Acquisition 70

Acquisition Cap Table Framework Retention 70

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. You definitely can and there are many who do.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. You definitely can and there are many who do.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

JUNE 2, 2022

Because every business adapts ABM to suit their own growth model, the definition changes to fit. In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

Startup Company Lawyer

FEBRUARY 21, 2010

Due to aggregate liquidation preferences that may exceed the acquisition price in an M&A deal, common stock may be rendered worthless. In response to the problem of worthless common stock, some companies have implemented employee retention plans, which are also referred to as M&A carveout plans. Straight Retention Plans.

Retention 31

Retention Liquidation Preference Employee Common Stock 31

ConversionXL

MAY 3, 2017

It’s how we target the “type of audience you can create made up of your existing customers” (again, that’s the official Facebook definition). Facebook Custom Audience campaigns will help you cover the gap, and get some real mileage out of your acquisitions. Your goal is retention. Let’s take a look at Jimmy Beans Wool.

San Jose 133

San Jose Customer Database Campaign 133

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Stories like these are what has led me to this definition of progress for a startup: validated learning about customers. Ive definitely felt some of this pain in our startup. Great post! Great post!

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

OCTOBER 17, 2018

And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition. They just have to get out there and pound on doors and make some sales, and marketing definitely has a role in helping them do that. That’s often the way that startups have to start.

Marketing 56

Marketing Social Media Analytics Software 56

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

DECEMBER 1, 2015

More often than not, equity compensation is an attraction and retention tool, rather than a replacement to salary. According to Michael Roberts, President of an HR Consulting Firm in Vancouver BC, “Equity is more common in very senior roles, since those roles by definition have more responsibility for a larger share of the company’s success.

Equity 60

Equity Employee Stock Options Vesting 60

Growthink Blog

NOVEMBER 19, 2010

Focus on Customer Retention Focus more on retaining your customers than getting new ones. Create Systems I heard the following acronym definition of "system" at a conference last week (yes, I am practicing what I preach and constantly invest in my own education). In doing so, your competitors will be at a huge disadvantage.

Retention 121

Retention Venture Capital Hiring Acquisition 121

Duct Tape Marketing

JANUARY 24, 2024

Creating a thriving online community requires more than just a platform – it demands a strategic approach to engagement, growth, and retention. Dive into the retention strategies employed by platinum communities, emphasizing consistent new member acquisition, onboarding excellence, and delivering ongoing value.

Community 87

Community Video Audience Audio 87

Hippoland

JUNE 26, 2016

What customer acquisition channels did you test? What has the retention been so far (if you know)? If you/your co-founders have domain experience, definitely mention this on this slide. This is something that EVERY company should be able to do quickly even without a product. Cross-promotions? What was the cost to Get a signup?

Email 91

Email Seed Stage Cofounder Demand 91

Hearpreneur

SEPTEMBER 27, 2020

The idea about success remains popular but its definition means different to everyone and so is it’s measure. 2- Depends on one’s definition of success. The definition of success differs from person to person, and business to business. If it’s the other way around, then its definitely overrated.

Entrepreneur 133

Entrepreneur .Net Metrics Revenue 133

Duct Tape Marketing

AUGUST 4, 2022

We're just talking about support and retention. But I think what a lot of people miss about customer care is acquisition. And we said, how much of your social chatter, you know, coming into the brand, do you think is acquisition? And how much do you think is retention? Brooke Sellas (26:19): Definitely.

Social Media 89

Social Media Conversion Media Artificial Inteligence 89