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Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

More often than not the results of these acquisitions are disappointing. The goal is to get a corporate investment or an outright acquisition of the startup. VCs like acquisitions as much as IPOs because the acquiring companies often can rationalize paying large multiples over the current valuation of the startup.

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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

Startup X reached out to a product design services provider, and with their help, they were able to turn their fortunes around. The product design team helped them identify their users’ pain points and redesign the product to provide a more seamless customer experience. Why Is Design Important for SaaS?

Design 105
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Technology, Innovation, and Modern War – Class 5 – Chris Brose

Steve Blank

Joe Felter , Raj Shah and I designed a class to examine the new military systems, operational concepts and doctrines that will emerge from 21st century technologies – Space, Cyber, AI & Machine Learning and Autonomy. Our system is not designed to do that. Our system is designed to try to predict the future in ten, 20 or 30 years.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

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How to Master Customer Value Optimization

ConversionXL

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

Customer 132
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. The result? Image source. Activation.

Retention 113
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Design a marketing growth strategy that increases market share and revenue. Designing your experiment.

Marketing 115