Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

FEBRUARY 3, 2022

Marketers following this practice start with a hypothesis, design and run an experiment, and interpret results to fuel future experiments. The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Seeing Both Sides

FEBRUARY 25, 2016

As part of an entrepreneurial research effort for Harvard Business School, we interviewed more than a dozen Growth Managers at fast-growing startups and explored what they are doing to design a growth function within an organization. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

As part of an entrepreneurial research effort for Harvard Business School, we interviewed more than a dozen Growth Managers at fast-growing startups and explored what they are doing to design a growth function within an organization. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Both Sides of the Table

MARCH 25, 2016

Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. The top 5 players combined control less than 25% of the market.

Startup 150

Startup Seed Money DC Software Review 150

Startup Lessons Learned

SEPTEMBER 2, 2008

In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Nothing seems to matter. In an eyeballs business, you just cant seem to acquire or activate that next step-up of customers.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

abovethecrowd.com

JULY 17, 2013

And many of them, like the DirecTV application, are simply designed better. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. Design takes on a greater role. Mobile applications are instantly accessible as the smartphone is always with you.

Mobile 96

Mobile SEM SEO Technical Review 96

Transformify

AUGUST 18, 2021

If you’re wondering whether you have what it takes to take on freelancing, here are some of the popular types of freelance work you can start with: Web Development and Designing. Creative Design. Graphic Designing. Search Engine Optimization or SEO, SEM. Logo Design and Illustration. Teaching and Tutoring.

Technical Review 89

Technical Review Software Review Search Portfolio 89

Steve Blank

DECEMBER 7, 2010

Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) What are your hypotheses around customer acquisition costs?

Wiki 311

Wiki Lean Management Business Model 311

Occam's Razor

DECEMBER 6, 2010

2: Visitor Acquisition Efficiency Analysis Report. I don't want the Next Shiny Object nor the Current HiPPO Obsession to drive our acquisition strategy. Or even if my acquisition campaign (Paid, Earned or Free) did not result in conversion in this visit, maybe they'll come back later. Remember no acquisition is free.

Analytics 125

Analytics Web Customer SEM 125

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

DECEMBER 13, 2022

In other words, multivariate tests are like A/B/n tests in that they test an original against variations, but each variation contains different design elements. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Multivariate tests test multiple versions of a page to isolate which attributes cause the largest impact.

Analytics 127

Analytics Technical Review Software Review Framework 127

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition. Customer acquisition is like drilling for oil.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! IdeaLab has created 75 companies, leading to 8 IPOs, 35 or so acquisitions and more than 5 companies worth in excess of $1 billion.

Product 350

Product Tuvalu Dilution Incubator 350

Duct Tape Marketing

NOVEMBER 10, 2015

In Google Analytics, you can find this report through Acquisition > Overview. In Google Analytics, you can find a useful set of reports through Acquisition > Social > Landing Pages. Whether you are using an all in one tool like Kissmetrics or Mixpanel or the free Google Analytics tool, you’ll start here.

Metrics 28

Metrics Small Business Analytics SEM 28

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. SendWithUs also handles drip marketing but focuses on sending messages directly from your app or website using email designs created by you.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. SendWithUs also handles drip marketing but focuses on sending messages directly from your app or website using email designs created by you.

Social Media 48

Social Media Marketing Analytics Audience 48

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48