Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

YoungUpstarts

DECEMBER 7, 2017

With that number in mind, think strategically about the costs for website and campaign development, PR, digital marketing and all aspects of product costs, even the “hidden” ones. The first spend – website and campaign development. Campaign development includes both content and strategy.

Campaign 145

Campaign San Francisco Technical Review Flash 145

Software By Rob

JANUARY 25, 2012

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. If you’re interested you can read about one of my acquisitions from a few years back in a post titled The Inside Story of a Small Software Acquisition. The site was once great; marketed by a high-end NYC PR firm.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

Both Sides of the Table

APRIL 4, 2011

And given your stage of development you sure better at least know what your goal is. Customer Acquisition. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Those two things together would lower your acquisition costs nearly in half to $6.11. That’s not acceptable.

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Both Sides of the Table

APRIL 10, 2010

I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. From a PR perspective I would have made those announcements 2 weeks after the conference. We also knew what we wanted to build but wouldn’t be able to get to.

Acquisition 287

Acquisition Developer Management Advertising 287

crowdSPRING Blog

NOVEMBER 14, 2014

Why I Walked Away From a $12M Acquisition Offer 18 Months After Our Startup’s Launch – buff.ly/1ECc6AO. 11 Mistakes Entrepreneurs Make When Managing Developers – buff.ly/1uX5b6b. World Food Day: 10 myths about hunger | Global development – crowdspring.co/ZIiUPT. It’s All About Nuance. crowdspring.co/1A0l3H8.

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

OCTOBER 17, 2014

The Four Key Trends of the Startup Acquisition Market | by @ttunguz – crowdspring.co/1w8sgz2. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. A Deep Dive Into Today’s Advertising Landscape crowdspring.co/1z7nHKJ.

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

APRIL 25, 2014

The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. Corporate Acquisitions Of Startups — Why Do They Fail? 15 Useful Bootstrap Tools and Generators for Web Developers | DJDESIGNERLAB – crowdspring.co/1iDkMPO.

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. That would mean the 1100 new customers in March are the result of February’s acquisition cost. The key takeaway?

Acquisition 135

Acquisition Churn Rate Cost Customer 135

YoungUpstarts

OCTOBER 4, 2015

To make one’s social CRM strategy come alive, the book proposes the following key actions: #1 Develop a Strategy Canvas. Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone. m = Measurement, a necessary evil.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 12:29] Where do you stand on your messaging for client acquisition? [15:49] Marketing Podcast with Karrie Sanderson. So Carrie, welcome to the show.

Marketing 75

Marketing Differentiation B2C PR 75

Steve Blank

APRIL 23, 2018

While Durant was a great entrepreneur, the integration of the companies and suppliers was difficult, a recession had just hit, and GM was overextended with $20 million in debt ($250 million in 2018 dollars) from all the acquisitions and was about to run out of cash. Durant’s bankers and board fired him from the company he had founded.

Michigan 268

Michigan Cofounder Stock Forecast 268

YoungUpstarts

MAY 9, 2019

The major benefits of moving to an SME can include the opportunity for professionals to make a noticeable impact within a company, the chance to give advice in planning the future of the business, as well as a more flexible working environment with more control over their personal development.

PR 113

PR Social Media Employee Small Business 113

YoungUpstarts

AUGUST 14, 2013

Deliver ZMOTs : Develop a way to generate a “Zero Moment Of Truth” (ala Google), that is a shared word-of-mouth experience which reinforces one’s advertising and PR efforts; 14. Flip the Funnel : Harness your happy customers to be a volunteer sales force, deploying them as your customer acquisition team.

Technical Review 145

Technical Review Social Media Curation Mobile 145

Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 47

PR SEO Analytics Campaign 47

View from Seed

MARCH 3, 2015

Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Hearpreneur

JANUARY 19, 2018

After a monumental year that saw Voices.com raise a Series A investment from Morgan Stanley Expansion Capital, followed closely by the acquisition of a formidable competitor in our space, I am more excited than ever to grow our business and its influence. The second goal is related to personal and professional development.

Detroit 89

Detroit Entrepreneur Technical Review Revenue 89

crowdSPRING Blog

MARCH 8, 2013

The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. “Any organization … can develop faster, more effective, cheaper solutions to problems by challenging its people.” The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. ” – [link]. Answer: [link].

Social Media 105

Social Media Small Business Design Media 105

Both Sides of the Table

NOVEMBER 29, 2009

Handling PR with VCs. To update me on your PR? Don’t get me wrong, I’m very pro PR but please see it for what it is and don’t think that smart or experienced people are going to see it as any more than it is either. In your VC pitch your PR page should take no longer than 30 seconds – Wait.

PR 291

PR Bankruptcy Venture Capital Acquisition 291

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.

Startup 150

Startup Seed Money DC Software Review 150

crowdSPRING Blog

MAY 11, 2012

Six Myths of Product Development – [link]. Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Six Myths of Product Development – [link]. Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Four Things to Get Right When Starting a Company – [link].

Social Media 92

Social Media Small Business Design Media 92

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

VC Cafe

JULY 15, 2021

Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. ProductHunt/ Reddit/ Directories – another form of PR/social media, directories of new products and forums solicit feedback from users and contribute to discovery. Unfortunately not.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

JANUARY 18, 2022

Marketing initiatives include campaigns, content, PR, and interactions with your target audience or customer. LEGO : “Inspire and develop the builders of tomorrow.” Developing a brand ecosystem and brand experiences that drive client loyalty. Because everyone should be able to afford an extraordinary place to stay.”

Marketing 128

Marketing Campaign Software Review Tulsa 128

Both Sides of the Table

JANUARY 19, 2015

But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” And here’s the thing … YouTube PAYS YOU to develop these audiences. ” I’ve given some specific advice on how to do this before.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Steve Blank

MARCH 18, 2011

Startups built every possible feature the founding team envisioned (using “Waterfall development,”) into a monolithic “release” of the product taking months or years to build a first product release. Tech IPOs were a receding memory, and mergers and acquisitions became the only path to liquidity for startups. The New Exits.

Internet 334

Internet IPO Silicon Valley Agile 334

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. Business Development - Biz Dev is hard.

PR 415

PR Early Stage Dividend Acquisition 415

ConversionXL

SEPTEMBER 15, 2020

They developed the first version of the feature after speaking with customers on their forum. As the giffgaff community developed, members started to help the business in a number of unexpected ways: Community member Ian built a Windows version of the giffgaff app. Customers can block gambling transactions from their account.

Customer 85

Customer Community Revenue Software Review 85

Both Sides of the Table

JULY 1, 2015

“the ecommerce company gained fauxmentum by raising artificially high amounts of venture capital and spent lavishly on customer acquisition despite long payback periods and questionable LTV” __. I’m not saying you shouldn’t grow engineering or do PR. __. faux·men·tum. fōˈmen(t)əm,fəˈmen(t)əm/.

Balance Sheet 150

Balance Sheet eCommerce Venture Capital Acquisition 150

Up and Running

JUNE 16, 2014

They’re the PR and the security. According to business development consultant, Wyn Lydecker , both investors and venture capitalists are looking to invest in businesses and industries that they can understand. This may include planning for an IPO, a strategic acquisition or for management buyout. They’re the step ladder.

Exit Strategy 91

Exit Strategy Advisory Board Business Plan Portfolio 91

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. What are some common, early mistakes entrepreneurs make when developing their company’s brand identity and message? The second, brand press, is the manifestation of the brand story you develop.

Seed Stage 120

Seed Stage Conversion Startup PR 120

YoungUpstarts

JUNE 12, 2013

Apple put muscle into reinvigorating their PR. As for the conference’s “wow” factor, much of the applause, rested on the back of acquisitions or follow-on trends. Thinking Aloud Apple Melissa Thompson Talk Session technology Worldwide Developers Conference' Here are some other thoughts on the conference: I.

Artificial Inteligence 133

Artificial Inteligence Non-Compete PR Cofounder 133

YoungUpstarts

JUNE 7, 2011

The rest of the session was totally casual, no scoops (unfortunately), and no hard-sell PR bullshit (thumbs-up go out to the folks at Edelman for an event well done). He also founded Grassroots, an interactive public affairs firm that develops marketing and influencer programs for Fortune 500 companies.

Singapore 210

Singapore Asia Entrepreneur Acquisition 210