Startup Professionals Musings

FEBRUARY 6, 2019

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors.

Analytics 177

Analytics Retention Social Media Campaign 177

Pascal's View

AUGUST 21, 2011

This time, the debate centers on the “favored few” Social Media venture backed companies that have brought tremendous windfalls to a select group of venture funds and management teams, both pre- and post-IPO. It is also now evident that these inflated valuations have not proven to be sustainable in the public markets.

Valuation 50

Valuation Social Media Media IPO 50

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. Customer segmentation is an old trick in the marketing book. It’s widely used for a reason.

San Jose 133

San Jose Customer Database Campaign 133

Startup Professionals Musings

MARCH 12, 2013

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors.

Analytics 246

Analytics Retention Startup Social Media 246

Up and Running

JUNE 22, 2016

In fact, it returns the same ROI as social media marketing. According to a 2015 Direct Marketing Association report, in terms of response rate, direct mail outperforms all digital channels. In terms of cost-per-acquisition, it’s also very competitive, coming in at around $19.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

Startup Professionals Musings

FEBRUARY 18, 2016

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors.

Analytics 120

Analytics Retention Social Media Campaign 120

Duct Tape Marketing

MAY 9, 2017

And so I think just because Google is devouring more of these click-throughs it doesn’t mean you’re not going to get visitors from these other channels and especially from your own direct marketing whether that’s direct mail or email or those kinds of things.

Search 31

Search Technical Review SEO Small Business 31

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you get over the frustration of having done attribution modeling and realizing that it is not even remotely the solution to your challenge of using multiple media channels? We have to do Email Marketing. ask for a raise.

.Net 119

.Net Campaign Analytics Channel 119

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

YoungUpstarts

SEPTEMBER 27, 2016

Here are four free (or at least very cheap) places you can put your information. ○ Your email signature (with a link to your website and your phone #). ○ Your business cards. ○ Your social media profiles (see tip #3). ○ Your packaging (pro tip: stickers can be an affordable stop gap). Need more proof?

Channel 100

Channel Social Media United States Email 100

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely. After I made some good money with the Small Business Branding site and the Magic site, I started to look for acquisition targets. Buy sites in your market. I like to write, but not that much.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

JANUARY 30, 2012

[Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. If you don't, you are not showing the end-to-end picture.

Analytics 145

Analytics Metrics API Web 145

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 108

Internet eCommerce Advertising Flash 108