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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. Very few of us had friends on social media.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. At the same time, organic traffic, for many news sites, isn’t the primary acquisition source, in part because most news-related queries are new and never searched before. Metering vs. lead-in. Metering. “As

SEO 122
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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors.

Analytics 248
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Appearances on popular podcasts and thought leadership on social media can establish your brand as an industry expert. Social media posts such as this are deeply valuable to readers but also strategically aligned with the company’s service offering (content marketing). Avoid taking a “spray and pray” approach.

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How To Make Better Business Decisions Using Google Analytics

Up and Running

That makes it an essential driver of your web marketing strategy and the management of your website. Acquisition. Along with other invaluable pieces of information, such as when they access your website and how long they spend on each page—you can use this information to take the guesswork out of your online marketing.

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Is There a Valuation Bubble for Social Media Companies (and if so, is it Bursting)?

Pascal's View

This time, the debate centers on the “favored few” Social Media venture backed companies that have brought tremendous windfalls to a select group of venture funds and management teams, both pre- and post-IPO. It is also now evident that these inflated valuations have not proven to be sustainable in the public markets.

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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors.

Analytics 177