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Microsoft’s Purchase Of Minecraft Maker Mojang Shows Comitment To Building Cross-Platform Appeal

YoungUpstarts

billion acquisition of Sweden-based software company Mojang, the developer behind the popular building game ““Minecraft”, which has sold over 100 million copies since its release in 2009, illustrates the degree to which Microsoft CEO Satya Nadella’s long-term vision for Microsoft is taking root at that company. Microsoft’s $2.5

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The Role Of Virtual Data Rooms In Keeping Information Secure

YoungUpstarts

If you are looking for an online storage solution to keep, share, edit or distribute files, the Virtual Data Rooms or VDR is your best resort. The VDR is cloud-based storage that makes use of software to keep critical information of companies in one place. It accepts all file formats such as audio, video, and documents.

Security 104
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Users should easily understand which assets are promoted on which channels and the distribution schedule. Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role. Marketing software.

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Revisiting the Craft Beer Metaphor for the VC Industry

View from Seed

This happened both in term of large-scale mergers (Coors and Miller for example) as well as via acquisition of craft players (like Heinekin’s acquisition of Lagunitas). In the beer industry, most of the growth of mega brewers occurred through M&A. Within venture, some rumblings of similar combinations have brewed from time to time.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. For example, a software company that opens a restaurant would be employing unrelated diversification.

Marketing 115
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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

The old brands and distribution channels are dead or dying. It will also be interesting to see if the “job” done by department stores (curation and traffic acquisition) might be fulfilled by something different in the new retail reality, as smaller brands or independent designers look to find ways to reach consumers digitally and physically.

Internet 209