Both Sides of the Table
DECEMBER 27, 2011
When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Many eCommerce companies are in fact, middle men.
ConversionXL
APRIL 18, 2019
IP address) can provide clues to search engines, as can search history, time of year, or time of day. Those informational queries are often the highest volume terms a site targets—key drivers of awareness and acquisition. Geography (i.e. For smaller sites, intent evaluation is quick and easy. A manual process works.
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ConversionXL
JUNE 24, 2020
Some networks are highly sophisticated, and organisers disguise their IP addresses. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Block sketchy IP addresses.
ConversionXL
FEBRUARY 29, 2016
Despite popular belief, transactional emails are not exclusively relevant to eCommerce companies. Use a dedicated IP for transactional emails. Identify all of the machines, IP addresses and sending domains you use. Testing starts from your point of email acquisition, so your options are certainly not limited. A lot of it.
Occam's Razor
SEPTEMBER 20, 2010
That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Here is a simple example: You are the Acquisition manager for a company called Omniture. Don't be that person.
ConversionXL
FEBRUARY 19, 2016
How do you balance traffic acquisition with conversion optimization? Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. CRO and SEO: The Perfect Couple? Feature image source.
VC Cafe
NOVEMBER 2, 2019
The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. eCommerce is different than free consumer apps, games are on a league of their own, etc. 500 Startups created a helpful primer on key B2C metrics.
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