ConversionXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., These can be tied to metrics (e.g., Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

SEPTEMBER 1, 2020

A typical ecommerce growth formula looks like this: T x CR x AOV = G. Because customer behavior changes over time , ecommerce companies need to understand that customers—and their data—aren’t static. Customer Acquisition and Customer Acquisition Cost are certainly important, but not at the expense of Customer Lifetime Value.

Customer 132

Customer SMS Retention Acquisition 132

Both Sides of the Table

JANUARY 25, 2015

Nowhere is this more obvious than eCommerce where many companies juice growth through massive over-spending on customer acquisition only to hit a break wall when consumers don’t love the brand and keep coming back once the heroine-induced traffic disappears. .” Not vanity metrics.

Product 150

Product B2B Warrant Technical Review 150

The Startup Magazine

APRIL 24, 2020

If you’re interested in selling your eCommerce website but are unsure of how to go about determining the actual value of your business, you’ve come to the right article. In this blog, we aim to decipher the meaning behind some of the more abstract metrics when it comes to an eCommerce website valuation.

eCommerce 92

eCommerce Valuation B2C Revenue 92

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Acquisition. Anything else is merely a list of data points. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship.

Retention 126

Retention Analytics Campaign eCommerce 126

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. 6- Stepped up eCommerce. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. 11- Paying attention to metrics. Thanks to Gavin Johnson, Evking ! #3-

Entrepreneur 113

Entrepreneur Metrics Technical Review North America 113

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 115

Technical Review Cap Table Acquisition Startup 115

ConversionXL

JULY 28, 2021

For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout. For example, if you run an ecommerce store, you might decide to set up an error event after begin_checkout to see what users do when they face an error. Events that Google recommends you set up based on your industry. Custom events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Ecommerce: Betabrand. Then, read on to see what I picked.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

JULY 15, 2015

Ecommerce statistics—money generated by source, by campaign, by ad, and so on. This may seem like a lot, but if you invest in setting up your Google analytics properly to track eCommerce conversion, or goals like forms and phone tracking, a lot of the online numbers will be looked after for you. Acquisition Cost of a New Customer.

Marketing 60

Marketing Social Media Campaign Acquisition 60

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Below, I’ve listed some of the SEO basics for ecommerce to get you started. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

SEPTEMBER 9, 2020

Even a one-second delay can cost an ecommerce site $25,000–$125,000 per year …or more! More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. Here are the metrics Google Page Insights measures that specifically relate to SRT.

Caching 102

Caching Development Team Review Hosting Software Review 102

Up and Running

JULY 6, 2021

eCommerce has become a major business , so it’s no surprise you’re considering joining the 7.9 Research published by Statista in March 2021 showed revenue from eCommerce in the United States reached $431.6 Dropshipping is an incredibly popular business model for those looking to start an eCommerce business. billion by 2025. .

eCommerce 163

eCommerce Startup Business Model Demand 163

ConversionXL

JULY 3, 2020

You also need metrics on cart abandonment and purchase rates of those who saw your test idea and those who didn’t. We recently worked with an ecommerce business that realized their subscription customers were worth more than one-off buyers. Someone will need to track additional metrics. Process and methodology.

Technical Review 107

Technical Review Software Review API Analytics 107

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” Many eCommerce companies are in fact, middle men. ” If you’re not profitable you’re purely a cost center to them. Investors value growth.

Startup 418

Startup Revenue Technical Review Flash 418

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

JULY 21, 2022

Finally, pay attention to the KPIs and metrics that matter: Overall revenue; Revenue per visitor; Conversion rate; Customer Acquisition Cost; Customer Lifetime Value; Average order value; Active customers; Customer churn; Repeat customers. 7 omnichannel marketing examples you can learn from.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. Continuously monitoring metrics via social media analytics tools gives you insight into how campaigns are performing.

Social Media 142

Social Media Media Developer Marketing 142

Occam's Razor

JANUARY 2, 2013

This report shows all the goals converting, in addition to the ecommerce order now conversions. Bonus: Ecommerce is sexy, so don't forget to look at that. Go to Conversions > Ecommerce > Product Performance. For this to work the ecommerce tag has to be implemented right. So look at the standard goals report.

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Acquisition segments. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Up and Running

JULY 26, 2016

This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 105

Retention Customer Developer Programming 105

The Next Web

DECEMBER 12, 2013

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion ( Poshmark ), to health ( Brighter and HealthTap ), lodging ( Airbnb and HotelTonight ), transportation ( Uber and Lyft ), and real estate ( Zillow ).

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 98

Retention Customer Developer Programming 98

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.” All you can do is fix it going forward.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

Startup Professionals Musings

JANUARY 6, 2021

Most ecommerce sites highlight this feature. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. Select a single dimension to measure momentum. Build a strong employee culture focused on growth.

Technical Review 400

Technical Review Technical Cofounder Advisory Board Cofounder 400

Lightspeed Venture Partners

JANUARY 6, 2011

And congrats to Alex Le, cofounder of a prior investment, Serious Business, whose first game since the Zynga acquisition is CityVille.]. Shawn Gupta of OhLife , a personal journaling tool over email, has similar sentiments in using metrics to drive product innovation: Make metrics a core part of our product development.

Stealth 60

Stealth Startup Lean Cofounder 60

The Equity Kicker

JULY 16, 2015

Team structure in early stage ecommerce and marketplace companies is a function of manpower and skills necessary to build the company and the founder(s)’ skillset(s). Start tracking key metrics and build a company dashboard. And then we help with talent acquisition too (recruiting is difficult!),

eCommerce 60

eCommerce Burn Rate Early Stage Hiring 60

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? For many ecommerce companies, however, competing in voice search on Google is secondary to competing with Amazon Alexa. How can ecommerce companies compete with Alexa? Are there use cases for voice search in B2B?

B2B 100

B2B eCommerce Search Technical Review 100