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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150
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7 Ways to Boost Ecommerce Retention in 2022

ConversionXL

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111
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Twitter Link Roundup #220 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Corporate Acquisitions Of Startups — Why Do They Fail? 25 effective design patterns for ecommerce site search results | Econsultancy – crowdspring.co/1ms6D8K. 25 effective design patterns for ecommerce site search results | Econsultancy – crowdspring.co/1ms6D8K. This Company Makes It Happen – crowdspring.co/1i7ejbt.

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Fauxmentum

Both Sides of the Table

“the ecommerce company gained fauxmentum by raising artificially high amounts of venture capital and spent lavishly on customer acquisition despite long payback periods and questionable LTV” __. I’m not saying you shouldn’t grow engineering or do PR. __. faux·men·tum. fōˈmen(t)əm,fəˈmen(t)əm/.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). I’ve written about that, too.

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The Entrepreneur’s Essentials #13: To be stealthy or not?

Austin Startup

Everyone in the eCommerce industry, including the Shop.org community, was wondering what company I would found next. They were also serial entrepreneurs, having founded the eCommerce site Fogdog.com before. We needed time to grow the solution into something that would be harder for competitive entrants to easily duplicate.

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