ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115

Retention Customer Developer Programming 115

Hearpreneur

JUNE 16, 2023

So a recession will have more companies focused on retention to optimize their budgets. What is important to note however is the industry must stay at the forefront of changes to support their clients as it impacts their own growth, client acquisition, and client results. And this is where corporate gifting is pivotal.

Artificial Inteligence 81

Artificial Inteligence Entrepreneur Retention Technical Review 81

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

OCTOBER 12, 2015

Well, it’s retention. (No, Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition. If retention (a long-term relationship) is your focus, your funnel can be optimized to encourage people to convert again and again.

Retention 48

Retention Conversion Acquisition Social Media 48

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. The core use cases. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. A retention analysis of coupon codes reveals a lot about your customers.

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

JUNE 28, 2017

Over the past decade, ecommerce has enjoyed explosive growth. Here are four ways that service merchants can adapt the ecommerce model to fit their specific needs: 1. Where they can learn from the ecommerce approach is using those reviews to their advantage by proactively collecting and promoting them. Reward loyal customers.

Software Review 92

Software Review eCommerce Technical Review New York City 92

ConversionXL

FEBRUARY 28, 2019

In this episode of The Pe:p Show, Austin Brawner from Brand Growth Experts discusses if your ecommerce business should sell on Amazon or take a chance growing your brand and services away from the ecommerce giant. The post Sell on Amazon: Go solo or join the ecommerce giant? Should you sell on Amazon.com?

eCommerce 91

eCommerce Retention Austin Acquisition 91

ConversionXL

JULY 28, 2021

For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout. For example, if you run an ecommerce store, you might decide to set up an error event after begin_checkout to see what users do when they face an error. Events that Google recommends you set up based on your industry. Custom events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Women Entrepreneurs Can

JUNE 17, 2021

In a nutshell, customer retention is the key to any business that wants to keep its costs low and sales high. One of achieving this goal is customer retention. With effective customer retention methods, your business can earn more customers and find ways to keep your existing customers happy and satisfied.

Retention 52

Retention Customer Acquisition Vesting 52

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 115

Technical Review Cap Table Acquisition Startup 115

ConversionXL

SEPTEMBER 9, 2021

Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Improve retention Improve consumer perception Sentiment, testimonials, reviews, customer support and service response time, etc. That’s not to say the app is over—retention among users is strong. Take Clubhouse, for example.

Social Media 142

Social Media Media Developer Marketing 142

Lightspeed Venture Partners

AUGUST 6, 2012

We’ve posted before about how to estimate lifetime value (“LTV”) for an ecommerce business and for a subscription business , and have provided a sample cohort analysis for each ( ecommerce and subscription ). The authors show that exponential form fitting is too conservative and underestimates actual retention rates.

Retention 127

Retention Customer eCommerce Distribution 127

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Retention: the customer is satisfied with your product and or your brand and continues to patronize your business.

SEO 80

SEO eCommerce Analytics Software Review 80

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” Many eCommerce companies are in fact, middle men. They got a bigger office space so their employees would feel comfortable and they could improve employee retention.

Startup 418

Startup Revenue Technical Review Flash 418

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. 6- Stepped up eCommerce. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. Thanks to Gavin Johnson, Evking ! #3- 3- Caring for the team.

Entrepreneur 113

Entrepreneur Metrics Technical Review North America 113

ConversionXL

DECEMBER 7, 2017

Say you have 1000 customers and $1000 to spend on customer retention and loyalty. And once I took customer acquisition costs into account, this segment was unprofitable and negative-LTV. These numbers are not uncommon for tripwire marketing retention campaigns. Well those points are your tripwires. They bought once, ever.

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

ConversionXL

DECEMBER 17, 2018

You’re likely familiar with different growth frameworks, like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all starts with Acquisition, and one of the biggest acquisition channels is organic search. Top 20 A/B Ecommerce Test Ideas. 5 Critical Factors for Optimizing Luxury Ecommerce Sites.

Artificial Inteligence 111

Artificial Inteligence eCommerce Acquisition Analytics 111

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Cross-Device Attribution. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

NOVEMBER 12, 2018

For ecommerce businesses, a great user experience is a competitive advantage. Don’t focus only on acquisition. When “more customers” is your primary (or only) goal, you inevitably forget about retention. Once I complete this step, I’m ready to trade. An assisted tour of the platform could be nice, but I’m nitpicking here.

Affiliate 116

Affiliate Email Technical Review Registration Rights 116

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Acquisition Efficiency. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells. Let’s look at an example from an eCommerce company and what cohorts are valuable to them.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Austin Startup

AUGUST 13, 2018

What B&M Brands Can Learn From eCommerce” with Ryan Wuerch @ Dosh With 94 percent of all retail purchases still taking place in brick and mortar locations, it’s time brands unlock the full potential of mobile technology. Vote ] 8. These are 3 successful Austin CEOs who have built significant consumer-facing tech businesses. Vote ] 10.

Austin 48

Austin Technical Review Cofounder Texas 48

Both Sides of the Table

FEBRUARY 28, 2018

The huge importance of this is that when you have a high-level of loyal customers you get repeat purchases that are significantly more profitable because you’re not spending new acquisition dollars acquiring them. companies that have to spend too heavily on customer acquisition). Get Physical!

Curation 296

Curation Los Angeles Differentiation Channel 296

VC Cafe

NOVEMBER 2, 2019

The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. eCommerce is different than free consumer apps, games are on a league of their own, etc. 500 Startups created a helpful primer on key B2C metrics.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. So there would be no point in including “CRO” in the name of the position.”.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

YoungUpstarts

JULY 5, 2018

The draw of ecommerce has complicated things for traditional retailers. While convenience and ease are primary benefits for customers, subscription lifecycles are a constant process requiring dedication and action from retailers on a number of fronts: customer acquisition, retention, billing, expansion and success.

Programming 113

Programming Bankruptcy Curation Retention 113

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Ecommerce: Betabrand. I love Betabrand.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MAY 3, 2017

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. The average email open rate in the ecommerce industry is 16.75%. Facebook Custom Audience campaigns will help you cover the gap, and get some real mileage out of your acquisitions.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

NOVEMBER 15, 2016

So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). However it comes with its own set of challenges, like retention and churn. Identifying and optimizing the biggest acquisition expenses. Optimizing customer lifetime value.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. Customer acquisition cost (CAC).

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Customer acquisition cost. Take Shopify.

Equity 94

Equity Marketing Social Media Software Review 94

Steve Blank

APRIL 1, 2020

For example: If you had brick and mortar locations, how much can you pivot to Ecommerce (for basics), so customers can acquire goods without having to leave the house? How can you shift focus to customer retention versus acquisition? Can you also offer specialized services? Your CFO now becomes the head of cash management.

South Korea 333

South Korea Salary Business Model China 333

ConversionXL

AUGUST 5, 2021

Let’s say you’re an ecommerce brand that runs Facebook Ads to retarget website visitors and new customers. Conversion & retention. The same treatment applies to retention. Marketing requires a multi-channel approach. Even startups with a lean marketing strategy invest in at least two or three channels.

Software Review 143

Software Review Technical Review San Diego Retention 143