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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 129
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9 Shopify Apps to Win More Ecommerce Sales

ConversionXL

While ecommerce conversion rates have increased in recent years, that increase isn’t all about on-site optimization. Rising customer acquisition costs—especially on ad platforms—have also put weaker brands with lower conversion rates out of business. Shopify apps for ecommerce merchants. We didn’t even have smartphones.

eCommerce 110
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

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Life After the Funnel: 6 Reasons why You’re Neglecting eCommerce Customer Retention

The Startup Magazine

A successful ecommerce business is built on customer loyalty, positive feedback and repeat purchasing. If you want your brand reputation to soar, it’s time to step away from acquisitions and pour focus into your eCommerce customer retention strategy. Many ecommerce businesses roll out the red carpet for new customers.

Retention 125
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The Step-by-Step Guide to Starting a Successful Subscription Business

crowdSPRING Blog

Popular subscription businesses such as eCommerce subscriptions, streaming services, and more have grown drastically over the years as they’re more convenient and affordable. Lesser spending for customer acquisition. Consistent revenue. Consistent revenue helps you know what to expect for your monthly revenue.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

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