ConversionXL

JULY 8, 2021

On the contrary, you’re likely to afford a modest average conversion rate from search traffic. From here, the levers you can pull to increase bottom line are: Increase search traffic Increase conversion rate from organic traffic. Increasing search traffic comes down to creating new landing pages and content.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Maybe your search rankings improved, making it easier for potential buyers to find your site.

Retention 126

Retention Analytics Campaign eCommerce 126

Both Sides of the Table

JANUARY 25, 2015

” I have seen many companies move rapidly up-and-to-the-right by Google search rankings only to crash when they rewrite the algorithm or start competing by offering the same service directly on the SERP. Will we win the battle for share-of-mind every time they pick up their phone or log into their computers?”

Product 150

Product B2B Warrant Technical Review 150

View from Seed

FEBRUARY 24, 2021

Dear Brightly (a NextView portfolio company) provides a telemedicine-powered ecommerce experience for prescription-grade retinoids so consumers no longer need to take time off work to go see a dermatologist for 10 minutes just to obtain a prescription for the serum.

Vertical 156

Vertical Software Review Portfolio Demand 156

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 SEO, or search engine optimization, makes your website and its content more visible to search engines.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

NOVEMBER 8, 2018

Earlier this year, at CXL Live , you asked us about voice search (a lot). More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? The origin of voice search answers.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. A copywriter looking to see how to write email subject lines for holiday campaigns will likely look at headings, searching for the most relevant information to their task.

Campaign 149

Campaign CTO Marketing Social Media 149

YoungUpstarts

MAY 6, 2019

In this stage, you will also search the market to check if your idea is viable. Further Customer Acquisition. You need to improve your customer acquisition process. Also, search what type of product features your competitors are adding and why? Acquisition. Market Research. There is a simple rule of thumb.

Startup 113

Startup Technical Cofounder Merger Early Stage 113

crowdSPRING Blog

APRIL 25, 2014

Corporate Acquisitions Of Startups — Why Do They Fail? Why Search Volume Doesn’t Matter as Much as You Think – crowdspring.co/1nHSu7x. 25 effective design patterns for ecommerce site search results | Econsultancy – crowdspring.co/1ms6D8K. This Company Makes It Happen – crowdspring.co/1i7ejbt.

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

JANUARY 2, 2013

It helps you understand how reliant the company/client is on Search (too much is actually not good). Search is always big for everyone. While you look at three reports, you quickly end up with a robust understanding of *all* the things the company is doing and a detailed understanding of paid and organic search performance.

Analytics 159

Analytics Search Campaign eCommerce 159

The Equity Kicker

FEBRUARY 14, 2013

Subscription ecommerce has become quite a hot business model over the past couple of years, perhaps reaching peak hotness 6-12 months ago. Phil Wilkinson, the founder of Kopi, is an old friend and we were discussing characteristics of good ecommerce subscription businesses over lunch yesterday.

eCommerce 133

eCommerce Curation Acquisition Portfolio 133

ConversionXL

JULY 28, 2021

Automatically collected events such as scrolls, site search, video engagement, and outbound clicks that can be enabled or disabled to suit your website or app. For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout. Recommended events. Custom events. Life cycle.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Up and Running

JULY 15, 2015

Ecommerce statistics—money generated by source, by campaign, by ad, and so on. Phone tracking without software—keeping track of queries, and asking not only if they came from your website, but what did they search, did they use Google or Bing? Acquisition Cost of a New Customer. This is the key number that is often overlooked.

Marketing 60

Marketing Social Media Campaign Acquisition 60

Up and Running

JULY 6, 2021

eCommerce has become a major business , so it’s no surprise you’re considering joining the 7.9 Research published by Statista in March 2021 showed revenue from eCommerce in the United States reached $431.6 Dropshipping is an incredibly popular business model for those looking to start an eCommerce business. billion by 2025. .

eCommerce 163

eCommerce Startup Business Model Demand 163

ConversionXL

JULY 21, 2022

For example, someone looking for accounting software might start their journey by searching for the benefits of using accounting software. They might then progress to learning how one product differs from another before searching for a demo that shows how a product specifically benefits them.

Customer 118

Customer Marketing Channel Audience 118

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. 6- Stepped up eCommerce. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. Thanks to Gavin Johnson, Evking ! #3- 3- Caring for the team. Photo Credit: Ben Zellner.

Entrepreneur 116

Entrepreneur Metrics Technical Review North America 116

ConversionXL

SEPTEMBER 9, 2020

Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. Even a one-second delay can cost an ecommerce site $25,000–$125,000 per year …or more! A slow site means a poor user experience, and search engines will respond accordingly. Image source ).

Caching 102

Caching Development Team Review Hosting Software Review 102

VC Cafe

DECEMBER 1, 2015

Another initiative I like is The Automatic Statistician project, which searches models to discover the best explanation for your data using Bayesian inference. Large corporations have access to huge datasets and can acquire more (pace IBM’s recent acquisition of The Weather Channel data assets for $1.5bn ). Better search.

Artificial Inteligence 60

Artificial Inteligence Algorithm Software Review Startup 60

ConversionXL

JANUARY 18, 2022

Positioning is the reason ConvertKit wins with creators, while Drip is favored in the SaaS and ecommerce market. But you can see from the value proposition on Drip’s homepage that they’re targeting ecommerce, while ConvertKit calls out creators. ConvertKit and Drip both technically do the same thing.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

MARCH 3, 2016

If you go into Google Analytics without the right questions in mind, you’ll get lost after hours of unguided searching. You should have acquisition metrics, behavioral metrics and result metrics no matter what. Acquisition Custom Reports. Visitor Acquisition Efficiency Analysis Report.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

JULY 20, 2019

As an ecommerce site, you likely send emails regularly. Once you perfect your ecommerce email marketing strategy, conversions will soar. How important is email marketing for ecommerce? So what’s the truth about the state of email marketing in ecommerce? The final verdict on ecommerce email types.

eCommerce 90

eCommerce Email Conversion Marketing 90

ConversionXL

DECEMBER 17, 2018

You’re likely familiar with different growth frameworks, like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all starts with Acquisition, and one of the biggest acquisition channels is organic search. Top 20 A/B Ecommerce Test Ideas. 5 Critical Factors for Optimizing Luxury Ecommerce Sites.

Artificial Inteligence 111

Artificial Inteligence eCommerce Acquisition Analytics 111

ConversionXL

JUNE 27, 2016

When they’re browsing, are they using search? For example, an old blog post that gets a lot of organic search engine traffic because it ranks well for a popular keyword. Obviously, this is 10x more helpful for SaaS and eCommerce sites. For example… Is anyone actually using the text size or print buttons? via Quora).

Analytics 72

Analytics Web Technical Review Conversion 72

ConversionXL

NOVEMBER 12, 2018

Is it a cryptocurrency exchange or a job-search website? There are three calls to action, all of them related to job searches. For ecommerce businesses, a great user experience is a competitive advantage. Don’t focus only on acquisition. The first thing you see? Two humongous buttons and “HIRING.” Conclusion.

Affiliate 116

Affiliate Email Technical Review Registration Rights 116

ConversionXL

FEBRUARY 19, 2016

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization? It’s in Google’s self interest to provide the best search experience for the user.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. For ecommerce, this is based on transaction size, commission, and chances of the user returning.

Revenue 60

Revenue Acquisition Channel Campaign 60

The Equity Kicker

JULY 16, 2015

Team structure in early stage ecommerce and marketplace companies is a function of manpower and skills necessary to build the company and the founder(s)’ skillset(s). Search for a point of deep emotional resonance with customers – research work. And then we help with talent acquisition too (recruiting is difficult!),

eCommerce 60

eCommerce Burn Rate Early Stage Hiring 60

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 8, 2017

Acquisition segments. Acquisition segments. For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. Contextual segments. Behavioral segments. Historical segments.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

OCTOBER 15, 2012

My goal is to get them excited about creating an amazing digital acquisition strategy that delivers noteworthy experiences through their owned digital platforms, and which ultimately delivers bigger profits (usually offline, but online as well). What is the role of Search Engines in the purchase process? You should be aware of it.

Global 136

Global Czech Republic Russia Norway 136

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Here is a simple example: You are the Acquisition manager for a company called Omniture. Don't be that person.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Professionals Musings

OCTOBER 3, 2012

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Search engines. like Google.

Internet 241

Internet Social Bookmarking Social Media Startup 241

ConversionXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example).

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. The benefits of TikTok for ecommerce brands don’t start and end with a sale. Conclusion.

Sales 115

Sales Customer Viral Marketing 115