article thumbnail

How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

article thumbnail

7 Ways to Boost Ecommerce Retention in 2022

ConversionXL

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is the Future of Healthcare a Telehealth Company for Every Condition?

View from Seed

Dear Brightly (a NextView portfolio company) provides a telemedicine-powered ecommerce experience for prescription-grade retinoids so consumers no longer need to take time off work to go see a dermatologist for 10 minutes just to obtain a prescription for the serum. Scalable Go-To-Market .

Vertical 156
article thumbnail

Pitching a Data Strategy? Here’s How to Ensure the C-Suite Says “Yes.”

ConversionXL

We recently worked with an ecommerce business that realized their subscription customers were worth more than one-off buyers. Now, we’re wrapping up a data lake that stores data across all customer touchpoints on most channels, from acquisition to re-engagement. Data-informed business decisions in practice.

article thumbnail

Startup Funding – A Comprehensive Guide for Entrepreneurs

ReadWriteStart

To secure your funding, you must establish the feasibility of your idea through proper planning and implementation. These phases are focused on inorganic growth, mergers, buyouts, acquisitions, and exit preparation for the business. Many myths surround the subject of startup funding. Pre-Requisites of Funding. Stages of Funding.

Startup 150
article thumbnail

On Funding?—?Shots on Goal

Both Sides of the Table

We try to balance deals across (amongst other things): cyber-security, FinTech, computer vision, marketplaces, video games & gaming infrastructure, marketing automation, applied biology & healthcare systems, sustainability and eCommerce. We do other things, too. It sold to Amazon for > $1 billion.

article thumbnail

Where are the opportunities for machine learning startups? [guest post]

VC Cafe

Large corporations have access to huge datasets and can acquire more (pace IBM’s recent acquisition of The Weather Channel data assets for $1.5bn ). But focus to date has been on the low-hanging fruit such as social or ecommerce data, so there’s still opportunity where data is harder to acquire and/or to label. Cyber Security.