There are three primary engines of growth that allow for this. The paid engine is the traditional way businesses are built. The Sticky engine of growth turns existing customers into repeat customers. Finally there is the viral engine of growth. Daily Ideas Customer Acquisition Innovation MarketingTweet. MORE >>

engineers. Acquisitions Eric Friedman TechnologyLast week I read a great post by Bryce Roberts of OATV called A Perfect Storm for Acqihires. The current environment is simply turning up the volume on what has been happening for some time. And it’s only going to get louder. what are 8 people worth all at once  who can produce? MORE >>

We have to do Search Engine Optimization. Advanced Analytics Marketing Tips Search Engine Marketing acquisition portfolio optimization actionable web analytics excellent analytics tips experimentation and testingWith a plethora of digital media channels at our disposal and new ones on the way every day(!), What's that? MORE >>

Stories about the growth of "hot" startups such as Facebook, Instagram, AirBNB, and others have created a belief that if you build the right product, customer acquisition will be easy. Finding scalable acquisition channels is a time consuming and strategic effort. Every, and I mean every, acquisition channel costs money. MORE >>

While these aren’t bad activities, it’s pretty common for entrepreneurs to spend all or most of their seed money doing just these activities up front since they know they often are the easiest acquisition channels. The key is to build the engine so you can pour in Series A fuel and press on the gas. MORE >>