Refutation: An acquisition is always a failure
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 29, 2015
Jake Lodwick wrote an article on PandoDaily entitled “An acquisition is always a failure.” Sure not all acquisitions go that way.
Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting
SEPTEMBER 4, 2012
Customer acquisition. 2. Re-think Customer Acquisition, Brand Engagement. Why not rethink acquisition? And it is. give up. Please.
Three types of acquisitions
DECEMBER 10, 2011
There are three types of technology acquisitions: - Talent. When the acquirer just wants the team (generally just engineers and sometimes designers). As a rule of thumb, these acquisitions are priced at approximately $1M/engineer. Generally the prices for these acquisitions are significantly higher than talent acquisitions.
A Great Graduation Speech For Engineers And Entrepreneurs
JUNE 14, 2011
My friend Krista Marks (now at Disney – which acquired her first company – Kerpoof ) sent me a copy of the graduation speech she gave at the University of South Carolina College of Engineering and Computing on May 8th. In 1989, I graduated with degree in Electrical Engineering from the USC. Enjoy and be inspired! *.
Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
FEBRUARY 2, 2010
Metrics on all aspects of the customer acquisition process to find out what can be improved. have multiples that are more like 5 x CAC.) Thanks!
“The Core Value of a Good Leader is Humility:” Sam Schillace, Box Engineering SVP
NOVEMBER 23, 2015
Now as SVP of Engineering at Box, he’s had the chance to scale their engineering team and help take the cloud collaboration company public.
Unlocking Your Company’s Growth Engine w/ Conversion Rate Optimization w/ Sean Ellis
APRIL 29, 2014
But I’m willing to bet that you haven’t yet gone far enough to turn it into a sustainable engine of growth for your business.
A Roadmap of Yahoo's Acquisition Targets
Fresh Inc.: The Staff Blog
OCTOBER 30, 2012
Marissa Mayer made her first official acquisition last week with Stamped. Quora acquisition wouldn't be cheap, either.
How Corporate Development Evaluates Startup Acquisition Price
AUGUST 2, 2013
Well, like most things in life, it depends… Normally a company will try to optimize acquisitions around price. Enter Yahoo.
“Pay with a Tweet” and Other Growth Hacking Examples
DECEMBER 23, 2012
Buffer Campuscred Growth Hacking Indisde the Launchpad Startup books StartupPlays The Referral Engine CampusCred Referral marketing User acquisition YcombinatorThere are however, many clever ways to acquire users in the early stages, when your startup has no brand recognition.
Acquisition Planning Process: 6 Questions to Answer Right Now
FEBRUARY 24, 2012
Google made 25 acquisitions in 2011; buying companies including Clever Sense, RightsFlow, Apture, Katango, SocialGrapple and more. Don't wait.
What to expect before accepting the offer to become Engineer #1 at a startup
The Next Web
OCTOBER 7, 2013
“It kinda sucks to be engineer #1.”. They were referring to non-founder engineers, most commonly the first hire for technology businesses.
Measuring Incrementality: Controlled Experiments to the Rescue!
SEPTEMBER 19, 2011
We have to do Search Engine Optimization. How do you figure out which channels to invest in more and which to kill? We have to do Paid Search.
Search: Not Provided: What Remains, Keyword Data Options, the Future
OCTOBER 21, 2013
We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Aggregated search engine level analysis.
Conversion: The Most Important Internet Metric of All (Revisited)
OCTOBER 1, 2013
Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Optimizely. Sailthru.
Engineered for Fraud
OCTOBER 3, 2012
They are innovating on ways to streamline acquisition and keep users engaged without resorting to trickery.
Does Your Growth Engine Need a Tune-Up?
Fresh Inc.: The Staff Blog
JUNE 26, 2012
Is your growth engine humming or stalling? Often, even quickly growing companies can suffer from a sputtering growth engine.
StumbleUpon's First Acquisition Is in Video
Fresh Inc.: The Staff Blog
SEPTEMBER 24, 2013
The 11-year-old discovery engine is betting its video strategy on Canadian start-up, 5by. This is the company''s first acquisition
Smart Dashboard Modules: Insightful Dimensions And Best Metrics
AUGUST 11, 2014
Search Contribution: Acquisition, Behavior, Outcomes! Search engines are immensely valuable sources of traffic for any type of website.
Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports
FEBRUARY 9, 2015
Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy. CI data collection.
Smarter Data Analysis of Google's https (not provided) change: 5 Steps
NOVEMBER 21, 2011
Search engine visits: 27,534. It is astonishingly common that we are asked to analyze the impossible. On board? deeper. Establish macro context.
Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
MAY 19, 2014
There are many good acquisition metrics including impressions, clicks, delivery rate, share of voice, and on and on. So, great metric. Simple.
Five Tips For Startups To Reduce Customer Churn
JUNE 10, 2015
But as the company grows, it’s important to make the transition from acquisition to retention. Finding new customers costs time and money.
The Necessity of SEO in Small Business
Blogtrepreneur | Entrepreneur Blog
JULY 21, 2013
Among these resources is SEO, search engine optimization, in order to help smaller businesses be found on the Internet. SEO Rankings.
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
SEPTEMBER 30, 2013
secondary, under-appreciated, challenge is that search engines value freshness of content. Acquisition is everything we do to attract traffic.
The “I-just-got-bought-by-a-big-company” survival guide
FEBRUARY 6, 2013
It took almost six months for my former company IronPort’s acquisition by Cisco to close and it seemed like forever. If you’re a disaffected leader, moping around, “doing time” and talking smack, your team will disintegrate and the acquisition will fail. You need to “sew in the organ” to make the acquisition successful.
Digital Marketing And Analytics: Two Ladders For Magnificent Success
DECEMBER 9, 2013
During this stage you should also invest a lot in Search Engine Optimization. Focus on optimizing your Cost per Acquisition (CPA). Ready?
Resilience Engineering #11: Grief and Awareness – Breaking the Grip of Robustness
AUGUST 23, 2011
huge, challenging project surfaced having to do with integrating a recent acquisition. Troubled Projects. Making a schedule will take too long.
Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
OCTOBER 14, 2014
And you also have, perhaps more useful, the industry wide acquisition strategy distribution. related to their performance. Yes, four! 1. Sweet.
Eight Silly Data Things Marketing People Believe That Get Them Fired.
APRIL 29, 2013
There are a ton more reasons obsessing about the rank of a handful of words on the search engine results page (SERP) is a very poor decision.
Small Businesses Spending More And More On Social Media
JANUARY 10, 2012
In fact, small and medium size businesses expect to spend nearly as much on social media as they do on search engine marketing (see table below).
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
AUGUST 12, 2013
And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Linear Attribution Model. 6.
Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture
JANUARY 7, 2014
All standard reports are simply the vendor engineer's attempt to showcase the data in the tool. Tools. People. Consulting. Processes.
Google Analytics Custom Reports: Paid Search Campaigns Analysis
JUNE 4, 2012
Search Engine Optimization will have a large source of your search traffic (surely you are not just renting traffic from Bing, Google, Yandex, right?).
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!
JANUARY 2, 2013
Did you realize your acquisition was distinct on mobile? Traffic Sources > Search Engine Optimization > Geographical Summary.
Excellent Analytics Tip #24: Obsess About Real Business Profitability
MAY 20, 2013
Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Sounds like fun? It is. They do everything.
Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
OCTOBER 15, 2012
That also applies to the consumer Search behavior (#4 below) which includes all search engines and not just Google. They have a Facebook page.
You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
APRIL 23, 2012
You feel proud because you started with just 5% of the traffic from search engines. Yes, data is important. Helps make marketing better. Yahoo!
Three reasons Microsoft will not buy Nokia at any price
Don Dodge on The Next Big Thing
JUNE 18, 2012
Microsoft responded by making a deal with Nokia, paying them billions of dollars for "marketing" and engineering transition costs. The FTC and EU wouldn't let them - Almost any big acquisition by Microsoft, or any of the big players, will attract an FTC, EU, and even China review. Acquisitions Apple MicrosoftBillion. Why not?
Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!
JANUARY 30, 2012
Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. mean really use the tools. Click!