Both Sides of the Table
NOVEMBER 16, 2014
Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. They are irritated because they generated a ton of leads at their trade shows, their webinars and through online acquisition and they’re tired of getting blamed for the Patel leads.
Both Sides of the Table
NOVEMBER 14, 2017
How long does it take me to pay back my original customer acquisition costs? what your product & engineering thought they cared about and you adapt your offering. How profitable is my product or service? What sized team can I afford in order to sell, market & provide service to these customers?
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Both Sides of the Table
APRIL 26, 2016
Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.
Both Sides of the Table
NOVEMBER 3, 2009
and the subsequent acquisition sprees of companies like Google, Yahoo!, The COGS (costs of goods sold) tells me about how big your customer acquisition costs will be. Don’t know the running rate for engineers? I won’t need to hire many engineers or customer support staff. portfolios.
Both Sides of the Table
OCTOBER 8, 2014
The monetization engine of the Internet that powers the most profitable business perhaps in history was invented and perfected in Los Angeles and is what you now know as Google Ad Words. It may surprise you to learn that LA graduates more engineers than anywhere else in the country. Where do all of these engineers end up?
Both Sides of the Table
FEBRUARY 16, 2015
At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. Beyond that he (and thus engineering) could simply tell me, “No.” Here is where I see this really play out: Product Management. I did this. ” Those were the rules.
Both Sides of the Table
MARCH 5, 2010
The two most ambitious projects were ThereNow and IQ Engines. Still, I think that to succeed they really need to focus on vertical niches where they can differentiate and have more focus on content quality and user acquisition. I wrote about how to give demos in a previous post. I for one will be routing for them, though.
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