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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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Technical Review: A Trusted Look Under the Hood

TechEmpower

Other common scenarios that we’ve seen: Scaling and new markets: Your company and product are established, and now you’re scaling or going after new markets. It’s written for a business leader, not an engineer. Expert Recommendations : Concrete next steps that working engineers believe would be appropriate to consider.

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Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Jake Lodwick wrote an article on PandoDaily entitled “An acquisition is always a failure.” WP Engine is one of those, and we laugh about how drastic the changes are, in the rare spaces between tackling the latest challenge. Sure not all acquisitions go that way. Or eBay’s acquisition of PayPal?

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WP Engine passes $100M in revenue and secures $250M investment from Silver Lake

A Smart Bear: Startups and Marketing for Geeks

Every day, 5% of the entire online world visits a customer running on the WP Engine Digital Experience Platform. And everyone else at WP Engine would tell you the same thing. So to everyone at WP Engine, let me repeat the message from one year ago: Look what we did ! We just announced a few more things. Period, full-stop.

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Quickly Unpacking Microsoft’s Acquisition Of GitHub

Haystack

Under Nadella, Microsoft has already open-sourced PowerShell, Visual Studio Code, and MSFT Edge JavaScript engine, among others.]. As Garry Tan observes , the GitHub outcome demonstrates the true power of building relevant products for developers. 4/ “Readjust Your Comps” With GitHub price at $7.5B 5/ “Decentralized Everything?”

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Is This Ex-Googler’s Pre-Product Approach the Fast Track to Product-Market Fit?

View from Seed

Engineers and even marketers proudly claim to be “full stack.” Starting in 2009, Savoia began using an approach as an engineering director at Google that helped the tech giant know whether it was about to build the right product for the market … or a product that would flop.

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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

Wessel measures a 39% acquisition advantage to being in-state. Tech companies see engineers move frequently, integrate their products tightly, and often find themselves acquiring or merging with counterparts. It decreases your odds of being bought. When it comes to the technology ecosystem, clusters are vital.

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