The Startup Magazine

JUNE 24, 2020

Redesigning a website is a great way to drum up some new traffic, encourage users to give your new page a look, and re-establish yourself with the major search engines after an overhaul. Regardless, consider the following if you are looking for an effective way to really push forward and improve your web traffic and new customer acquisition.

Design 154

Design SEO Engineer Web Development 154

Berkonomics

DECEMBER 22, 2016

One of my company CEO’s recently described his rule for acquisition success, and it resonated with me as a great goal for planning during acquisition exercises. This CEO states that he has made it work twice when acquiring companies, and that is enough for him to make it his rule for all future acquisitions.

Acquisition 48

Acquisition Retention .Net Sales 48

Berkonomics

JANUARY 5, 2023

The first rule: 10/40: One of my company CEOs recently described his rule for acquisition success, and it resonated with me as a great goal for planning during acquisition exercises. This CEO states that he has made it work twice when acquiring companies, and that is enough for him to make it his rule for all future acquisitions.

Acquisition 62

Acquisition .Net Retention Sales 62

The Next Web

OCTOBER 7, 2013

“It kinda sucks to be engineer #1.”. That’s what a couple of my friends – engineers at Google and Bloomberg who have been following the rise of startup culture with intrigue – told me recently. They were referring to non-founder engineers, most commonly the first hire for technology businesses. Engineer #1?

Engineer 129

Engineer Dilution Option Pool Vesting 129

ConversionXL

OCTOBER 4, 2022

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience.

eCommerce 129

eCommerce Marketing Social Media Retention 129

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

JUNE 26, 2020

As a hardware engineer, you already know the value, importance, and layout of a spec to keep you focused, but you may not be so familiar with the key elements of a business plan, and the way to use it to support and add credibility to your hardware solution. Include marketing, sales, and customer rollout plans.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Startup Professionals Musings

NOVEMBER 9, 2019

billion dollar sale to Oracle from Bozeman, Montana. Wessel measures a 39% acquisition advantage to being in-state. Tech companies see engineers move frequently, integrate their products tightly, and often find themselves acquiring or merging with counterparts. It decreases your odds of being bought.

Las Vegas 243

Las Vegas Silicon Valley Arizona Montana 243

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. Customer acquisition cost. Gross margin positive !=

Metrics 150

Metrics Cost Acquisition Startup 150

Steve Blank

OCTOBER 26, 2020

We have an acquisition arm and Congress is probably going to give us acquisition authority this year. Selling JAIC Like Enterprise Sales. I organized my missions teams like an enterprise sales team. Why Should Silicon Valley Engineers and Our Students Get Involved? I want you to come into that.

Artificial Inteligence 388

Artificial Inteligence Fractional CTO Technology CTO 388

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience.

Retention 113

Retention Marketing Acquisition Channel 113

A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 5, 2018

Remember that it might take two engineers a week to implement something, but a few debates and some research might itself involve an entire engineering and product for a week as well. At WP Engine we’re extremely collaborative across teams. Huge effort. Some things take less time to implement than to estimate or to debate.

Engineer 264

Engineer Framework Social Media Acquisition 264

Up and Running

JANUARY 14, 2022

Our answer was simple– SEO (search engine optimization). Of those competitors, a few of them have marketing and sales budgets equal to millions of dollars which are used on paid advertising, media mentions, influencers, and more. Tiny marketing and sales budget. Challenges of launching a new brand. This is why we turned to SEO.

SEO 104

SEO Software Review Search Acquisition 104

YoungUpstarts

MARCH 4, 2020

For example, do you fly out to a big indus­try conference to close some sales, or do you stay home to attend your daughter’s high school graduation? Programming a piece of software, for example, is different from taking a sales meeting with the CEO of a credit union. Are you planning for growth?

Entrepreneur 205

Entrepreneur Venture Capital Silicon Valley Bandwidth 205

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? what your product & engineering thought they cared about and you adapt your offering. How profitable is my product or service? What sized team can I afford in order to sell, market & provide service to these customers?

Operations 286

Operations New York City Technical Review Startup 286

Startup Professionals Musings

DECEMBER 17, 2022

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. Customer acquisition gets harder and more expensive. In the early days, your product engineers could handle customer support. An expanding customer base demands better support. Marty Zwilling.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Both Sides of the Table

FEBRUARY 16, 2015

At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. So he would allocate say – 20% to sales, 15% to marketing, 20% to eng priorities, 10% to customer support, 10% to ops, 20% to ‘platinum customers’ and maybe 5% directly to me as the CEO.

Startup 150

Startup CTO Hire Sales Leadership 150

Steve Blank

APRIL 23, 2018

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. billion in sales in today’s dollars). Yet, you never hear who built GM to that size.

Michigan 268

Michigan Cofounder Stock Forecast 268

Steve Blank

NOVEMBER 12, 2019

Rather than focus the university inward on research, Terman took the radical step of encouraging Stanford professors and graduate students to start companies applying engineering to pressing military problems. But this quarter-century relationship between the military and universities ended with a bang in 1969.

Government 308

Government Artificial Inteligence Silicon Valley North Korea 308

Up and Running

NOVEMBER 29, 2017

He says the “create” approach means working on your project until you’re certain it’s completely polished and looks like the top products in the market, and your strategies and sales tools are all top-notch before you ever think of launching. When I say business engines, I mean components that keep a machine working.

Acquisition 93

Acquisition Startup Engineer Metrics 93

Startup Lessons Learned

DECEMBER 1, 2014

He was a very early employee of Facebook , and engineering director there through the moment it blew up. Now he’s VP of engineering at Dropbox , where he’s seeing similar growth. Dan McKinley will show the math he used to test new ideas as an engineer during the early days at Etsy. He’ll bring us real-world advice.

Lean 165

Lean Fractional CTO Part-Time VPE Fractional VPE 165

VC Cafe

JANUARY 22, 2021

Amazon Corporate Development – Notable acquisitions include Whole Foods ($13.7B), smart doorbell system Ring ($1.2B, 2018) and autonomous mobility technology Zoox ($1.2bn). Our dedicated startup resources provide support through technical validation, go-to-market support, and sales enablement to support startups at the speed they need.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

The Startup Magazine

OCTOBER 22, 2017

Artificial intelligence is helping level the playing field for companies seeking to compete for search engine results. AI machine learning allows search engines to determine users’ intent when submitting queries, even when queries involve different keywords, using the context of prior searches to deliver more relevant results.

Artificial Inteligence 77

Artificial Inteligence Startup Database Engineer 77

Hunter Walker

MAY 13, 2023

per engineer.” Especially in the early days of mobile/iOS engineering, if you hired strong technical talent into your early stage company, you basically created an acquisition outcome floor. Those who do, often believe they can hire from the open market without the hassle of an acquisition.

Early Stage 117

Early Stage Cap Table Acquisition Sales 117

YoungUpstarts

JUNE 10, 2015

But as the company grows, it’s important to make the transition from acquisition to retention. A continued focus on acquisition isn’t an optimal strategy from a financial standpoint due to the costs involved, and it can also negatively affect brand management since dissatisfied former customers can dampen sales.

Customer 100

Customer Startup Software Review Acquisition 100

ConversionXL

DECEMBER 2, 2020

Should” content also tends to focus on the “what” and “why” components, which pad word counts (and appease search engines) but achieve little else. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Or sales-qualified leads. All correct, all useless. Or form fills.

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

DECEMBER 2, 2017

billion dollar sale to Oracle from Bozeman, Montana. Wessel measures a 39% acquisition advantage to being in-state. Tech companies see engineers move frequently, integrate their products tightly, and often find themselves acquiring or merging with counterparts. It decreases your odds of being bought.

Silicon Valley 149

Silicon Valley Las Vegas Arizona Montana 149

Steve Blank

OCTOBER 24, 2017

This required a repeatable and scalable sales process, which required a professional sales staff and a product stable enough that customers wouldn’t return it. This often is a way for founders and early employees to turn some of their stock into cash before an IPO or sale of company. Hire a CEO to Go Public.

Founder 245

Founder Technical Review CTO Hire IPO 245

YoungUpstarts

DECEMBER 18, 2013

Ensure that key words are set up well in advance to allow search engines time to index and find your products and services. Make sure the offer fits into a “gift-giving” price range to maximize sales. It’s never too early to start building the following that can buoy your end-of-year sales.

PR 229

PR Social Network Web Development Incubator 229

Mucker Lab

MAY 28, 2020

These lost startups land higher valuations, have larger teams, outsource more product development and spend more money on customer acquisition than their peers. Before you indulge in marketing, sales and blinged-out offices, find product-market fit. Test your sales and marketing a few feet from the ground, first – not from an airplane.

Startup 78

Startup Cofounder Burn Rate Technical Review 78

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Or would you prefer to go through a lengthy sales process to see if it’s a good fit? customer acquisition process and channels). The sales-led GtM strategy. Target or enemy (i.e.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

NOVEMBER 23, 2022

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Product should be your main channel for customer acquisition, retention and expansion. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager.

B2B 94

B2B Marketing Curation PPC 94

Steve Blank

SEPTEMBER 5, 2013

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. We had a killer team and all the right skillsets. Technology in search of a market.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

ConversionXL

FEBRUARY 27, 2019

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Seed your launch campaign with advance sales. While those acquisition efforts worked well, not all do.

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

DECEMBER 7, 2013

billion dollar sale to Oracle from Bozeman, Montana. Wessel measures a 39% acquisition advantage to being in-state. Tech companies see engineers move frequently, integrate their products tightly, and often find themselves acquiring or merging with counterparts. It decreases your odds of being bought.

Silicon Valley 256

Silicon Valley Las Vegas Phoenix Montana 256

Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50