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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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Kevin Federline Search Engine

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 20, 2007 Kevin Federline Search Engine Just saw a post - Sleep with a pop star, get your own branded search engine. talking about Prodeges Search with Kevin Site - [link]. I actually think this is a pretty innovative model. in Computer Science.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent.

Search 126
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Top Reasons To Improve Your Website Design

The Startup Magazine

Redesigning a website is a great way to drum up some new traffic, encourage users to give your new page a look, and re-establish yourself with the major search engines after an overhaul. Give Former Customers a Reason To Visit. A new site will help lower your bounce rates. Improve Your SEO Efforts. Improve Conversions.

Design 153
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
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How to Make Your Lean Startup Work With Almost No Money

ReadWriteStart

If you want them to be discerning and choosy when selecting a new acquisition for the company, demonstrate that behavior yourself. Choose your acquisitions carefully. Choose your acquisitions carefully and add them one at a time. Essentially, this means making decisions and acting in a way that you want your employees to model.

Lean 158