A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 5, 2018

Remember that it might take two engineers a week to implement something, but a few debates and some research might itself involve an entire engineering and product for a week as well. At WP Engine we’re extremely collaborative across teams. Huge effort. Some things take less time to implement than to estimate or to debate.

Engineer 264

Engineer Framework Social Media Acquisition 264

ConversionXL

FEBRUARY 3, 2022

After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. Acquisition. Let’s look at each stage of the framework and how to use it to drive and measure growth.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 24, 2021

This process helps you to build an audience by identifying opportunities to: Leverage relevant hashtags; Attend popular trade shows; Make appearances on or sponsor well-liked podcasts; Run social media ads against audiences who follow specific accounts; Team up with large publications (press releases, guest posts). Image source.

Reputation 134

Reputation Audience Management Social Media 134

Steve Blank

NOVEMBER 12, 2019

Rather than focus the university inward on research, Terman took the radical step of encouraging Stanford professors and graduate students to start companies applying engineering to pressing military problems. In some agencies, large contractors seem to “own” sections, offices, organizations, or programs.

Government 308

Government Artificial Inteligence Silicon Valley North Korea 308

Startup Professionals Musings

DECEMBER 17, 2022

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Up and Running

JUNE 12, 2019

Social media, for one, has potential as a digital tool that more than one-third of internet users turn to when they want to learn more about a product or service. Let’s imagine that you hire a marketer to help generate more leads, but you veer too niche by hiring a social media specialist. Social media.

Marketing 109

Marketing Social Media SEO Entrepreneur 109

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

NOVEMBER 10, 2021

Except it does it without relying on organic search engine optimization to make an impact. Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition. They just want to consume it. The video itself uses subtitles.

Advertising 131

Advertising Cost Customer PR 131

Board Effect

DECEMBER 5, 2023

Social Media Content Creation AI can help generate engaging, relevant content for social media channels within seconds. Using cost-per-acquisition bidding on Google ads, they’ve had a significant increase in new donors. AI can also create human-like responses to prompts based on “if-and-then” rules.

Artificial Inteligence 52

Artificial Inteligence Generative AI Government ChatGPT 52

ConversionXL

FEBRUARY 27, 2019

Andrew Macarthy wrote about social media use during the Mahabis launch. Most products are built by engineers and product people, and they are often uncomfortable cold calling customers to get meetings for early feedback. The SaaS test balloons helped gauge the potential traction on social media and other channels.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

DECEMBER 2, 2020

You can do this by writing helpful blog posts, sharing tips on social media, and creating a self-service knowledge base. Should” content also tends to focus on the “what” and “why” components, which pad word counts (and appease search engines) but achieve little else. All correct, all useless.

Analytics 161

Analytics Acquisition Channel B2C 161

YoungUpstarts

DECEMBER 5, 2013

Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. The most common approach is to give bonus points for social sharing. Engineers initially failed to understand the new possibilities of the new paradigm.

Programming 150

Programming Turkey Social Media Redemption 150

Startup Professionals Musings

AUGUST 1, 2021

You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. Conventional strategies don’t seem to work for you.

Entrepreneur 436

Entrepreneur Venture Capital Operations Social Media 436

YoungUpstarts

JANUARY 7, 2018

Post to a social media network. Predictive analytics help determine the most effective markets for adspend, suggesting areas where the product is being well-received and those where the cost of customer acquisition is unreasonably high. Decide if a forum comment violates community guidelines.

Artificial Inteligence 143

Artificial Inteligence Analytics SCRUM Cofounder 143

Startup Professionals Musings

MARCH 20, 2020

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

ConversionXL

JULY 3, 2020

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine. Metering.

SEO 122

SEO HTML Technical Review Caching 122

Steve Blank

DECEMBER 11, 2020

Google, at the time, was overhauling the back end of their search engine. They built their search engine 20 years ago. Bigger jets, bigger engines, bigger ships, as opposed to the small changes that can make an enormous difference. When I sat down with Admiral Selby , we talked about Google. Three Solutions.

Technical Review 322

Technical Review Taiwan Technology Design 322

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital 150

Venture Capital Technical Cofounder Southern California Los Angeles 150

SoCal CTO

MARCH 9, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

YoungUpstarts

NOVEMBER 1, 2019

also lets you chart your product roadmaps by setting a product strategy, collaborating with the product and engineering teams, and creating visual roadmaps. It lets you clearly identify which activities are the main contributors to your acquisition goals. It is highly secure. Basically a marketing planning tool, Aha! Mighty Networks.

Software Review 104

Software Review Startup Azure SEO 104

SoCal CTO

MARCH 13, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Internet 150

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. in Computer Science.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 1, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Networking Southern California Los Angeles 150

SoCal CTO

MARCH 12, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 5, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Open Source 150

Open Source Business Model Technical Cofounder Southern California 150

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. 06:56] What is Dark Social? [09:10] So Shama, welcome to the show.

Engineer 64

Engineer SEO ChatGPT Channel 64

SoCal CTO

FEBRUARY 28, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Mobile 150

SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Los Angeles Southern California CTO Hire 150

ConversionXL

JUNE 2, 2022

Within hours, Legere praised the work on social media. DocuSign continues to create weekly blog posts, monthly videos, and post valuable content daily on social media. A lot of research can be done for free using current data and online sources like search engines, social media, websites, and industry publications.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Startup Professionals Musings

OCTOBER 19, 2015

I usually envision a 50-50 ownership split for their efforts, but every engineer believes the technology side deserves the majority share. In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs. Marketing is a necessary evil to mask poor technology.

Technical Review 120

Technical Review Intellectual Property Cofounder Bootstrapping 120

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Los Angeles 150

Los Angeles Technical Cofounder Southern California CTO Hire 150

SoCal CTO

FEBRUARY 27, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Incubator 150

Incubator Technical Cofounder Southern California Los Angeles 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Both Sides of the Table

MARCH 5, 2010

.&# Essentially I see it as two things: 1) an aggregator of social content from multiple places including Twitter, Facebook and soon even Gmail. It serves a similar role as Digsby (which I love using) albeit from a social media metaphor rather than an IM metaphor. The two most ambitious projects were ThereNow and IQ Engines.

San Francisco 254

San Francisco Technical Review Los Angeles Software Review 254