SoCal CTO

MARCH 11, 2013

Often you can't tell if something like a search engine or matching algorithm is really going to have better results until you use it. " In Building Your MVP as a Non-Technical Startup Founder , I mentioned that before you build your Minimum Viable Product (MVP), you need to be really clear on your purpose. Results of Algorithms.

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. in Computer Science.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

ConversionXL

FEBRUARY 27, 2019

Most products are built by engineers and product people, and they are often uncomfortable cold calling customers to get meetings for early feedback. While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap. But cheap acquisition meant cheap leads. Cheap acquisition is (too) cheap.

Product 110

Product Campaign Acquisition Social Media 110

The Next Web

DECEMBER 12, 2013

Myth #2: You can bolt on community, once the commerce engine is going. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. Communities are incredibly hard to create and curate so they cannot simply be bolted on.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Analytics 99

Analytics Engineer SEO Channel 99

ConversionXL

NOVEMBER 25, 2020

Some of my favorite examples of channels that think outside the box with this are: What’s Inside ; Hydraulic Press Channel ; Primitive Technology ; Practical Engineering ; Rose Anvil. Now, there is opportunity in search optimization, however it pales in comparison to the recommendation engine from YouTube.

Channel 129

Channel Metrics Algorithm Video 129

Steve Blank

MARCH 18, 2011

VC’s engineered financial transactions, working with entrepreneurs to brand, hype and take public un profitable companies with grand promises of the future. Tech IPOs were a receding memory, and mergers and acquisitions became the only path to liquidity for startups. Thus began the 5-year dot-com bubble. The New Exits.

Internet 334

Internet IPO Silicon Valley Agile 334

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Reid Hoffman

MARCH 23, 2021

For example, if you haven’t achieved product-market fit, instrumenting every aspect of customer acquisition is overkill. I’ve seen entrepreneurs make the mistake of focusing all their efforts on customer acquisition when they also needed to fix a leaky funnel or customer churn. Just track metrics that help you improve the product.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. WP Engine went with a visually impressive but more traditional campaign. As Seinfeld said , “There is no such thing as an attention span. Stay on brand. Plan it out.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

MARCH 31, 2021

The more shares a piece of content gets, the higher the chance of it ‘going viral. Search Engine Optimization (SEO). 71% of search engine users don’t click past the first page of search results. A share is a leading indicator that your audience found the piece of content valuable enough to share.

SEO 163

SEO Metrics Social Media Audience 163

Austin Startup

FEBRUARY 9, 2019

But I’ll grant that he taught us a lot and had crazy-good engineers. and today Bazaarvoice has a broad Conversations platform, network solutions (like Bazaarvoice Connections), analytics (Bazaarvoice Intelligence), and now advertising for the network with the acquisition of Longboard Media. but don’t watch this with your kids! ).

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Startup Professionals Musings

JUNE 26, 2020

As a hardware engineer, you already know the value, importance, and layout of a spec to keep you focused, but you may not be so familiar with the key elements of a business plan, and the way to use it to support and add credibility to your hardware solution. Include marketing, sales, and customer rollout plans.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. ——————– Engineering 245. What are your hypotheses around customer acquisition costs? We’re going to be teaching it for the first time in January.

Wiki 311

Wiki Lean Management Business Model 311

SoCal CTO

FEBRUARY 13, 2013

Examples might be a recommendation engine, search engine, matching engine or something with a complex interface. Equity-Only CTO and Equity-Only Developers Technology Roles in Startups Want to Know the Difference Between a CTO and a VP Engineering?

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

Steve Blank

FEBRUARY 12, 2015

Sales (and/or customer acquisition in a multi-sided market) becomes achievable by a sales force (or network effect or virality) without heroic efforts from the founders. Customer acquisition and activation are understood and Customer Acquisition Cost (CAC) and Life Time Value (LTV) can be estimated for the next 18 months.

Startup 120

Startup Lean Venture Capital Advisory Board 120

The Next Web

JUNE 29, 2012

Like every startup out there mine is also after the holy grail of finding our viral loop — our interpretation of “invite a friend and get 1 GB free” of DropBox. I cannot stress enough the importance of finding the viral loop. Andrew refers it to “understanding the engine of adoption”. Truly understand your market.

Viral 117

Viral Analytics Startup Software Review 117

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. This is a fantastic customer acquisition situation.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. This is a fantastic customer acquisition situation.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

MARCH 25, 2016

Search Engine Marketing. Search Engine Optimization. Viral Marketing. Engineering as Marketing (e.g. Customer Acquisition Cost (CAC). Once you know your CLV, you can set your maximum Customer Acquisition Cost (i.e. Existing platform > Viral marketing > Community building. Unconventional PR.

Channel 28

Channel Viral Marketing Acquisition 28

Ben's Blog

MAY 30, 2013

billion acquisition by SAP in 2011. This was by far the largest and most important acquisition in the history of the SaaS category. In venture capital, we spend lots of time thinking about business models, product market fit, inflection points, network effects, viral coefficients and other points of leverage in a business.

Denmark 78

Denmark Acquisition Viral Green 78

crowdSPRING Blog

JUNE 6, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. Not every company has figured out the path to customer acquisition growth, however. Today, we must consider newer digital tactics like SEO (search engine optimization). [To Image credit: SEO.

Small Business 48

Small Business Social Media Marketing SEO 48

Spencer Fry

JUNE 29, 2011

The Viral Strategy. We're all familiar with the idea of viral user acquisition: Your current users invite other users to use your service. Foursquare and similar viral success stories (Instagram, etc.) You want to be able to track how new viral users are coming into your system.

Philippines 77

Philippines Viral Bootstrapping Europe 77

Steve Blank

APRIL 20, 2021

It’s lazy thinking (and expensive engineering) to try to build for both at the same time. It has a growth engine. There are two viable growth engines for tech companies: Viral, or “inherently viral” growth: Customers either intentionally or unintentionally recruit new customers by using your product.

Product 436

Product Viral Channel San Francisco 436

Both Sides of the Table

JULY 1, 2010

Rumored to have turned down acquisition offers from Yahoo and Facebook. Offers virality optimization tools and A/B testing inside Facebook. Spread through word-of-mouth as the company has no sales team, all engineers. Foursquare. -A A location based service which incorporates social and gaming elements. Competitors: Gowalla.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

ReadWriteStart

JANUARY 27, 2011

The game has started getting some traction already, and has a good virality index. Jeff also described a compelling in-game offer-based customer acquisition model that is proving quite effective for him. The majority of the discussion around this venture was around additional customer acquisition methods. Brainscape. Discuss.

Dilution 114

Dilution Revenue Finance Entrepreneur 114

Cracking the Code

DECEMBER 11, 2015

When Elon Musk received $200 million from the proceeds of the PayPal acquisition in 2002, he re-invested everything to build the next big thing: $100 million in SpaceX and $100 million in Tesla. You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Diego Basch

JUNE 21, 2012

A quantum leap in virality technology.” Because they will keep 20% equity each at the time of the acquisition, that means $6M each before taxes and vesting. This has an added advantage: GooBook employees know how acquisitions work at GooBook, and can help short-circuit the process. They perfect their pitch and their deck.

Silicon Valley 78

Silicon Valley Las Vegas San Francisco Vesting 78

www.forentrepreneurs.com

FEBRUARY 2, 2010

Here are some example metrics that are important at this overall level: CAC – total cost to acquire a customer (see previous blog post Startup Killer: the Cost of Customer Acquisition to understand why this is so important.) We practice it religiously in the engineering team at HubSpot and the insights are always there, highly valuable.

Metrics 55

Metrics Design Entrepreneur Startup 55

Ben's Blog

MAY 30, 2013

billion acquisition by SAP in 2011. This was by far the largest and most important acquisition in the history of the SaaS category. In venture capital, we spend lots of time thinking about business models, product market fit, inflection points, network effects, viral coefficients and other points of leverage in a business.

Denmark 44

Denmark Acquisition Viral Green 44

VC Cafe

JULY 25, 2017

If you think about it, Messaging apps are the most viral. Snapchat is also concerned from getting every feature copied by Facebook, so it recently acqui-hired the team behind Strong.Code , a way to protect software against reverse engineering by obscuring the code. What about Amazon? . Alexa is the closest thing it has to Messaging.

Social Network 74

Social Network Russia Mobile Japan 74

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. It other words, it’s a team of designers and engineers. We had a designer, a front-end engineer, and a data scientist. Two engineers keeps the whole team moving without downtime.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Lessons Learned

APRIL 14, 2009

This is an incredible skill, one that most engineers overlook. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. In my consulting practice, I sometimes have the opportunity to work with companies like this.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

FEBRUARY 29, 2016

In addition, the social sharing buttons at the top create a built-in growth engine / viral loop. Testing starts from your point of email acquisition, so your options are certainly not limited. Reminder / Notification Emails. You’re likely very familiar with reminder / notification emails. Subject lines. Preview copy.

Email 48

Email Canada Technical Review Software Review 48

The Next Web

AUGUST 19, 2013

Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. I’m a geek and software engineer from the former ­Soviet state of Belarus. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today.

Belarus 137

Belarus Viral Channel Startup 137

Up and Running

JANUARY 14, 2022

Our answer was simple– SEO (search engine optimization). They can and do invest heavily in paid acquisition in a way that drives the cost of acquisition up so high that organizations competing in the industry have payback periods approaching one year or more. . It satisfies the metrics tracked by search engines.

SEO 104

SEO Software Review Search Acquisition 104