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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. by Chad Ruff, Chief Technology Officer at Swiftpage.

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Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

More often than not the results of these acquisitions are disappointing. The goal is to get a corporate investment or an outright acquisition of the startup. VCs like acquisitions as much as IPOs because the acquiring companies often can rationalize paying large multiples over the current valuation of the startup.

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Startup Metrics

TechEmpower

When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? This isn’t a simple, first-cut acquisition pipeline!

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Uri Levine’s new book is a reminder for founders to put the problem first

VC Cafe

But it’s worth it in the end because once you get there, you can move mountains” Steve Jobs (from Chapter 8) I got to meet Uri Levine, the founder of Waze and Moovit, through his involvement in the Zell Entrepreneurship program at Reichman University. It starts from how founders pitch their startups.

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The 7 Traits of Super Founders

VC Cafe

” – Marc Andreessen In the book “ Super Founders “, author Ali Tamaseb, studied 200 Unicorns, aka startups valued at over $1 billion, started between 2005 to 2018. The 7 Traits of “Super Founders” 1. They should also invest in marketing and user acquisition to increase the network effect.

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Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Jake Lodwick wrote an article on PandoDaily entitled “An acquisition is always a failure.” ” He explains: Either the founders failed to achieve their goal, or – far likelier – they failed to dream big enough. Most people don’t have a founder’s temperament for independence and risk.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are.

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