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Startup Metrics

TechEmpower

When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? This isn’t a simple, first-cut acquisition pipeline!

Metrics 260
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Quickly Unpacking Spotify’s Acquisition Of Gimlet Media

Haystack

On top of this, it’s impossible to click on a news link from Twitter and not open up a bloated web page bogged down in banner ads, video interstitials, and just crappy layouts — it’s simply cleaner and a better experience to listen to most media company’s podcasts versus opening up their crappy websites.

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10 Ways Owners Often Jeopardize Their Business Growth

Startup Professionals Musings

The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. Yet I still see expense budgets based on traditional channels, with no strict metrics on cost of customer acquisition by channel, or lifetime customer value. Excessive support and return activities.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

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Hiring Developers Before Product/Market Fit?

SoCal CTO

Hiring seems to be the preferred use of seed funds (by investors and founders), whereas I'd prefer a focus on customer acquisition. And that should be the focus of the founders -- to find the special fit that will make your company take off. The startup founder is definitely not ready to hire a CTO. Great post Gabriel!

CTO Hire 205
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6 Awesome Tools To Make Your Startup Smarter In 2020

YoungUpstarts

by Gaurav Gupta , Founder of Square Boat. Amazon Web Services ( AWS ). One thing that every business definitely needs is reliable, flexible, and easily scalable web hosting. It lets you clearly identify which activities are the main contributors to your acquisition goals. Mighty Networks.

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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

by Humberto Farias, CEO and co-founder at Concepta. Predictive analytics help determine the most effective markets for adspend, suggesting areas where the product is being well-received and those where the cost of customer acquisition is unreasonably high.