ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

The Startup Magazine

NOVEMBER 20, 2023

The establishment of robust compliance frameworks emerges as a cornerstone for effective risk management, providing organizations with the tools to navigate the dynamic regulatory terrain. Demographic Shifts and Talent Risks As demographics undergo significant shifts , the dynamics of talent acquisition and retention evolve in tandem.

Artificial Inteligence 113

Artificial Inteligence Management Global Retention 113

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

DECEMBER 17, 2018

You’re likely familiar with different growth frameworks, like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all starts with Acquisition, and one of the biggest acquisition channels is organic search. The Role of SEO in Growth. How People Read Short Articles [Original Research].

Artificial Inteligence 111

Artificial Inteligence eCommerce Acquisition Analytics 111

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

View from Seed

SEPTEMBER 11, 2019

But here’s some examples or frameworks to consider. For consumer companies this is usually around user acquisition, engagement, and retention. They’ll want to understand trends in customer acquisition costs. A) Pre-Product Companies.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. One is a framework which is a play on Daniel Pink's Amp, which you may have heard of. So that was the key thing.

Community 53

Community Kuwait Cofounder Bootstrapping 53

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Acquisition Efficiency. ” Conclusion.

Conversion 48

Conversion Retention Acquisition Metrics 48

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Social Media 256

Social Media Media Product Conversion Ratio 256

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Seems like a daunting role, but there are tools, methods, and frameworks for managing this workload.

Analytics 99

Analytics Engineer SEO Channel 99

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. Here’s a good article to read if you’re looking to brush up on such a framework.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Feld Thoughts

JULY 5, 2015

If you are a Google watcher, aspire to have you company acquired by Google some day, or just want to understand Google’s approach to acquisitions (which Geis calls “semi-organic growth”) this is a must read book that is well worth the money. It’s comprehensive and well done.

Acquisition 70

Acquisition Cap Table Framework Retention 70

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 3) Does your business have naturally short retention?

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 3) Does your business have naturally short retention?

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

SEPTEMBER 25, 2018

They knew high-level numbers like sign-ups but couldn’t dig deeper into their onboarding flow or retention. Instead, they asked for vague information like “track our onboarding performance” or “track user retention.” Our journey takes places across the following stages: Acquisition, Activation, Retention, Revenue, and Referral.

Retention 107

Retention Metrics Analytics Channel 107

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. You're really getting enough early users to help you validate to achieve a certain level of retention rate. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Product 78

Product CTO Hire Startup Fractional CTO 78

The Equity Kicker

MAY 15, 2012

Here are some of the highlights: they had a ‘fundamental understanding’ of their product and why people use it. they were incredibly thorough – e.g. going the extra mile to support contact imports from a huge variety of services (to maximise virality). they have a team of great people and a unique culture.

Viral 108

Viral Framework Aggregator Retention 108

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ITSMA’s ABM framework simplifies these types. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. ABM opens the door to many types of opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. Customer acquisition cost (CAC).

Metrics 120

Metrics Acquisition Revenue .Net 120

Duct Tape Marketing

OCTOBER 17, 2018

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. Hello and welcome to another episode of The Duct Tape Marketing Podcast.

Marketing 56

Marketing Social Media Analytics Software 56

Austin Startup

FEBRUARY 1, 2018

Use frameworks in interviews to explain your qualifications and show your thought-processes. In my roadmapping workshop I often use ‘ now, next, later’ as a framework. Using frameworks such as the STAR and Lewis Lin ’s CIRCLES methods are highly recommended. Don’t generalize your experience. Be careful, though!

Management 85

Management Product Technical Review Software Review 85

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Building loyalty starts with what you do post-purchase and continues with retention emails. Keep your objectives within reach by following the SMART framework: Image source. Image source.

Email 136

Email Customer Marketing Software Review 136

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer?

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. The retention value of your customers, which can be calculated by multiplying customer value times the average customer lifespan. Customer acquisition cost. Which do you choose? You’ll probably choose Coke because it’s more familiar. It’s the safer bet.

Equity 94

Equity Marketing Social Media Software Review 94

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

SEPTEMBER 3, 2014

Because, we’re finding that the most successful companies are digging deep into the data driven research available to them… giving them a leg up on customer retention and bolstering the bottom line. Tackling these kinds of frustrating user issues helps to reduce churn and the mitigates the emphasis on new acquisitions.

Customer 127

Customer Analytics Conversion eCommerce 127

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. Clayton Christensen’s Jobs to Be Done framework proposes that focusing solely on customer data leads founders on a wild goose chase. It’s really all that matters at the earliest stage. We call it an MVP tree. Be patient.

Product 436

Product Viral Channel San Francisco 436

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. Cross-selling can be a powerful tool for retention and acquisition.

B2B 129

B2B Email Sales Acquisition 129

The Startup Toolkit

NOVEMBER 15, 2012

Growth is acquisition plus retention. Acquisition and retention tend to be inseparable from the product. Cost of acquisition vs. lifetime value. In cases like that, you can just tick off that bit of the model and move on to other questions. Important Business Question #2: can it theoretically grow?

Startup 55

Startup Business Model Retention Acquisition 55

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

JANUARY 3, 2023

13:01): Client acquisition seems really hard, or maybe expensive. 14:44): We're gonna be converting the right customers and we're gonna have much higher retention and referral. Sometimes it's busy, sometimes it's slow, , sometimes you can keep up, sometimes you can't. I mean, marketing return is hard to understand.

Customer 86

Customer Marketing Engineer Advertising 86

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups. like/+1/follow?

API 167

API Viral Startup Retention 167

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. I use tools to invoke my creative self.

Technical Review 356

Technical Review Framework Audience Media 356