ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

SEPTEMBER 5, 2013

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Technology in search of a market. The next customer segment we tried was startup founders.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] Like, no, you still need to walk in with a framework. This is John Jantsch. I service guy.

Channel 65

Channel Acquisition Framework B2B 65

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

View from Seed

OCTOBER 29, 2015

Can you use a framework and process to gain initial startup traction? In this episode, we talk to Gabriel Weinberg, co-founder and CEO of the search engine Duck Duck Go and author of the book, Traction , now in its second edition. The brilliantly simple but effective framework startups use to gain initial traction.

Framework 120

Framework Cofounder Startup Channel 120

ConversionXL

OCTOBER 4, 2022

If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. For example, you may run the same ad on both Instagram and TikTok to measure which platform performs best in lead acquisition. From here, attach valid marketing metrics to each goal.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Board Effect

SEPTEMBER 10, 2023

Enhancing donor acquisition and engagement: Understanding the most successful routes to onboard new donors and maintain a relationship with them is important. Your board management software offers a clear framework for storing documents and a method for easily finding the right answers through searching.

Software Review 52

Software Review Technical Review Kentucky Minnesota 52

ConversionXL

JUNE 16, 2022

A copywriter looking to see how to write email subject lines for holiday campaigns will likely look at headings, searching for the most relevant information to their task. Use the SMART framework to set realistic goals. Here’s an example framework to follow: By 2022, the [team] will reach [number] [metric] every [time frame].

Campaign 149

Campaign CTO Marketing Social Media 149

David Teten

APRIL 1, 2021

I propose here a framework for prioritizing your platform buildout. First Round Search , Startupschool , and GSV Passport are examples of comprehensive founder resources from investors. Cory Bolotsky , Co-Chair of the VC Platform Global Community shares a ten-component framework to comprehensively cover a VC fund’s Platform Strategy.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Steve Blank

MAY 6, 2015

But it lacked a framework for testing all commercialization hypotheses outside of the building. These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.).

Lean 120

Lean Agile Business Model Customer Development 120

Eric Friedman

NOVEMBER 18, 2022

Lean on the questions and comments here as a way to provide a framework for the conversation, a guide for equity and vesting, and a place you can both reference. What are answers you are searching for this week/month? Let this post be the “bad cop” moment in your relationship. If lost, try adding today, this week, this month).

Early Stage 103

Early Stage Equity Vesting Cap Table 103

Occam's Razor

JULY 23, 2012

As I've gotten older I've come to appreciate the value of frameworks a lot more. This is the main reason I love frameworks. The DMMM and CLoS are strategic frameworks (you should embrace them right away!), Would I be required to implement goals, events or set up internal search tracking as well as exit survey?

Framework 126

Framework Analytics Web DC 126

ConversionXL

MARCH 31, 2021

For example, searching Facebook for “SaaS marketers” yields the following Groups: You can also search Reddit to find relevant subreddits: Your clients may hang out in different communities than the examples above, but this is the time to put your detective hat on and look for popular conversations happening within each community.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

SEPTEMBER 9, 2020

Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. How does server response time impact SEO? Conclusion.

Caching 102

Caching Development Team Review Hosting Software Review 102

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. echoes Labay’s sentiment: Search habits change. Our CRO team uses ResearchXL , which is a comprehensive framework for identifying test ideas, though its methods apply broadly. Ross Simmonds of Foundation Inc.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ReadWriteStart

JUNE 16, 2011

The first is HSearch, a NoSQL technology based search engine for big data that aims to break the barrier of scale of growing information and accessing it across information silos. Techcello Next, Ram Kumar, also from Chennai, India, discussed Techcello , a multi-tenant SaaS framework for moving applications from.NET to a cloud architecture.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

YoungUpstarts

MARCH 16, 2020

Until 2010, it was the main concern and challenge for corporates with the main focus on building solutions and frameworks to store these data. Now, when frameworks successfully solved this issue of storage, the challenge now goes into processing these collected data. This is a framework built in order to transfer data efficiently.

Database 165

Database Artificial Inteligence Framework Forecast 165

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JANUARY 14, 2020

Quora Spaces is already gaining traction in organic search. The feature also has to address a need that people are searching for. In each case, an extension to the existing solution was shipped in a search engine–friendly way and now drives a lot of organic traffic, while also improving the product. Quora Spaces. Look at Amazon.

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

DECEMBER 17, 2018

You’re likely familiar with different growth frameworks, like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all starts with Acquisition, and one of the biggest acquisition channels is organic search. The Role of SEO in Growth. How People Read Short Articles [Original Research].

Artificial Inteligence 111

Artificial Inteligence eCommerce Acquisition Analytics 111

JANUARY 9, 2014

Simon Sinek’s Golden Circle framework “People don’t buy what you do, they buy why you do it” Simon Sinek If your customers believe in your mission, then they’ll warm to you and listen to what you offer and how. Great if you’re looking for funding, not so good if you’re on the search for product-market fit. By focusing on the ‘why?’

Early Stage 102

Early Stage Startup Cofounder Design 102

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

FEBRUARY 10, 2022

17:07] I’m seeing more and more agencies talk about growth through acquisition – is that a good way to grow? John Jantsch (17:09): It's probably always been trendy, but for some reason it seems like the last couple year I'm seeing more and more agencies, uh, talk about growth through acquisition. Blumer CPAs. They are good to do.

CPA 73

CPA Technical Review Revenue Forecast 73

www.theenterprisearchitect.eu

MARCH 26, 2014

I would like to propose a framework to categorize the different approaches seen on the market today. The end result is a framework with 3 columns and 6 layers as depicted in image 1. The end result is a framework with 3 columns and 6 layers as depicted in image 1. Using the framework to compare cloud platforms.

Cloud 48

Cloud Software Review Framework Java 48

David Teten

JULY 25, 2017

the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. We’ve seen in the past that many corporate employees cannot see certain websites, because they’re incorrectly categorized as ‘adult’, ‘job search’, or some other verboten category.

Portfolio 60

Portfolio Technical Review Private Equity Database 60

ConversionXL

JUNE 27, 2016

In case you’re unfamiliar with our conversion research framework, here’s a visual summary… Typically, when explaining web analytics analysis, I say it’s when you: “Conduct an analytics health check. When they’re browsing, are they using search? Why Web Analytics Analysis Is Important. via Quora).

Analytics 72

Analytics Web Technical Review Conversion 72

ConversionXL

JANUARY 18, 2022

The creators employed a “what if” framework to unsettle viewers and tap into the warning of complacency. In a nod to search terms driving customers away from their business, they called out competitors while making potential customers laugh. They even gave Zendesk Alternative their own website.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

SEPTEMBER 25, 2019

Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). JavaScript directly impacts how search engines crawl and index site content. Test adding keywords from the user’s search dynamically. Frameworks/Libraries (e.g., JavaScript libraries (and frameworks). Cohort Analysis.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

Reid Hoffman

MARCH 23, 2021

Those experiences led me to refine my decision-making framework. For example, if you haven’t achieved product-market fit, instrumenting every aspect of customer acquisition is overkill. Then when I started my first company, SocialNet, I made bad decisions. But I knew that I needed to take responsibility for every decision I made.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

Feld Thoughts

JULY 5, 2015

If you are a Google watcher, aspire to have you company acquired by Google some day, or just want to understand Google’s approach to acquisitions (which Geis calls “semi-organic growth”) this is a must read book that is well worth the money. It’s comprehensive and well done.

Acquisition 70

Acquisition Cap Table Framework Retention 70

Steve Blank

NOVEMBER 16, 2009

Dave McClure’s AARRR metrics and Andrew Chen ‘s specifics on freemium models, viral marketing, user acquisition and engagement both offer examples of exit criteria for Customer Discovery and Validation for startups on the web. I know we have to create something users find valuable (the two-way search, games?)

Customer Development 219

Customer Development Web Developer Customer 219

Reid Hoffman

MAY 25, 2021

These innovations generally escape current theories and frameworks, so they need new formulations to express them—as goals, as strategies, as new systems. He was, above all else, a disruptor of pieties and convention, always in search of new and original ways to be contrarian and right, never satisfied with the status quo.

Technical Review 28

Technical Review Business Model Differentiation Framework 28

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

View from Seed

JANUARY 11, 2017

One of our prior investments was an e-commerce company that grew primarily through organic search. Most corporate VCs today understand the rights and responsibilities of startup minority shareholders, and don’t try to push for onerous requirements like ROFR on an acquisition or egregious information rights.

Strategic Investors 120

Strategic Investors Post-Money Valuation Seed Stage Cofounder 120

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Acquisition segments. Acquisition segments. I encourage you to look at the PXL framework developed by CXL. To find out, you will need to do proper user experience research. Contextual segments.

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

APRIL 14, 2020

Search for what you have in common, not how you are different. pause) I wanted to share with you my approach to building clients for life and describe a couple examples of how I’ve helped other firms improve both their new client acquisition and their ability to grow and retain existing relationships.

Sales 147

Sales Conversion Forecast Framework 147

ConversionXL

JULY 5, 2013

According to a survey of over 72 Million customers shopping on 86 retail sites, marketing data company, Custora has learned that Email is the number 3 source of customer acquisition. This is outpaced only by Organic Search with 15.8% of total customer acquisition – and CPC with 10% acquisition.

Email 123

Email Networking Widget Acquisition 123