ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. The creators employed a “what if” framework to unsettle viewers and tap into the warning of complacency.

Marketing 110

Marketing Product Audience Equity 110

View from Seed

SEPTEMBER 14, 2021

The three-question framework goes as such: Q: How much tech-related market cap will be created in the next 10-20 years? The chart below illustrates this, with the black vertical line representing the average VC return. What comes to mind is the old saying, “when your taxi driver is telling you to buy, you should be selling”.

Valuation 295

Valuation Pre-Money Valuation Distribution Early Stage 295

Version One Ventures

SEPTEMBER 24, 2014

Below, I’ve drawn how I map a typical checklist into a framework to help you better understand what we are listening for in a pitch. We want to see traction – specifically, how quickly you can capture the initial market or vertical** that you are targeting, and how engaged these early users are. Paid or organic via network effects?

Vertical 167

Vertical Distribution Business Model Framework 167

Version One Ventures

SEPTEMBER 24, 2014

Below, I’ve drawn how I map a typical checklist into a framework to help you better understand what we are listening for in a pitch. We want to see traction – specifically, how quickly you can capture the initial market or vertical** that you are targeting, and how engaged these early users are. Paid or organic via network effects?

Vertical 153

Vertical Distribution Business Model Framework 153

ConversionXL

JANUARY 14, 2020

The Jobs-to-be-done framework (JTBD) was invented by economist Clayton Christensen and is a great way to identify user intent for a topic and define the right features. For many inventory-driven sites, the JTBD framework is a better alternative to personas. To merge this emotional context with the JTBD framework, use needs as filters.

SEO 159

SEO Framework SCRUM Search 159

View from Seed

SEPTEMBER 14, 2021

The three-question framework goes as such: Q: How much tech-related market cap will be created in the next 10-20 years? The chart below illustrates this, with the black vertical line representing the average VC return. What comes to mind is the old saying, “when your taxi driver is telling you to buy, you should be selling”.

Valuation 156

Valuation Pre-Money Valuation Distribution Early Stage 156

ConversionXL

SEPTEMBER 25, 2019

Depending on your specialty (the vertical bar of your T), you may gravitate toward one language or the other. Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). Frameworks/Libraries (e.g., JavaScript libraries (and frameworks). It also has frameworks. Cohort Analysis.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

Steve Blank

NOVEMBER 16, 2009

Dave McClure’s AARRR metrics and Andrew Chen ‘s specifics on freemium models, viral marketing, user acquisition and engagement both offer examples of exit criteria for Customer Discovery and Validation for startups on the web. as well as a potential revenue model (why not start with a framework for revenue?).

Customer Development 219

Customer Development Web Developer Customer 219

Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model?

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. This is a fantastic customer acquisition situation.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. This is a fantastic customer acquisition situation.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

OCTOBER 25, 2018

Unless there’s a clear framework in place,” Rextin cautioned, “You’ll end up with a giant glob of names and companies with all kinds of job titles because someone left it as an open text field rather than a drop-down.”. Tom Tunguz offers a framework that uses a scale from 1 to 10 to assess demand generation portfolios: 1.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

NOVEMBER 29, 2016

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. The benchmark database for any particular vertical consists of a select sample of 100+ sites from various eCommerce categories or subcategories of Amazon’s Alexa’s Top 500 Sites on the Web. How does it work?

Conversion 48

Conversion eCommerce Database Vertical 48

A Crowded Space

APRIL 16, 2015

The conventional wisdom is to say that horizontal marketplaces will be replaced by vertical marketplaces. And why not – if you are designing a vertical marketplace you can have the user experience custom tailored to that vertical and provide a better experience. Maybe this is a flawed framework?)

Vertical 60

Vertical Acquisition B2B Framework 60

Steve Blank

NOVEMBER 2, 2009

What’s the customer acquisition cost? Reply Andrew , on November 3, 2009 at 3:46 pm Said: Great post Steve — this puts a great framework around what I’ve been thinking through with my current startup. Who influences a sale? Who recommends a sale? Who is the decision maker? Who is the economic buyer?

Lean 244

Lean Silicon Valley Startup RSS 244

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.

Technical Review 356

Technical Review Framework Audience Media 356

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. RH: The honor is ours. This is awesome.

Iran 39

Iran Technical Review Non-Compete Lean 39

ConversionXL

NOVEMBER 5, 2020

Choose to expand vertically or horizontally. When crafting offers like this, we rely on a messaging framework called SCQA, which stands for: Situation. There’s plenty of pie to go around. But, more importantly, your competitors are continually setting new standards for working. It’s your job to embrace, adopt, and build upon them.

PR 120

PR B2B Lean Audience 120

ConversionXL

OCTOBER 19, 2021

For inspiration, here are the ten most common goals according to Hootsuite research: To ensure your goals lead to real results, use a goal-setting framework like S.M.A.R.T., Interestingly, vertical videos have a higher engagement rate than landscape and square videos. Image source. For example, a S.M.A.R.T. Image source.

Marketing 134

Marketing Audience Social Media Algorithm 134

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. the Untouched Vertical. Stanford List of Venture Capital and Private Equity Sources.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Startup Toolkit

JULY 13, 2013

Let’s break it down using Rumelt’s framework from Good Strategy/Bad Strategy: Situation – an honest assessment of where we are, what we’re up against, and why we’re in trouble. These are going to be big, strategic acquisitions too, well beyond the startup’s revenues and traction. Colour me skeptical.

Engineer 41

Engineer Vertical Framework Acquisition 41

ConversionXL

SEPTEMBER 10, 2021

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. How to decide when to build versus buy: A decision framework. In this way, company acquisitions foster growth in all areas.

Software Review 96

Software Review Technical Review Software Acquisition 96

www.rocketwatcher.com

NOVEMBER 8, 2010

5 Reasons to Stop Exhibiting at Trade Shows A New Marketing Framework If Your Message Works, Don’t Tinker With It 04. If you enjoyed that, you should subscribe! You can sign up for email updates, subscribe via RSS or follow me on Twitter. Nov, 2010 The Dangers of Outsourcing Content Creation 01.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. What about Django [link] as Web Development Framework?

Software Review 110

Software Review Startup Silicon Valley Analytics 110