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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

“Growth hacking perpetuates this myth that you can magically achieve hockey-stick growth by using short-term “hacks.” “ I have always encouraged teams to think about growth as daily blocking-and-tackling rather than a dark art. I laughed as I did at much of his rant. He even used some terminology near and dear to my heart.

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. You get more traffic, more conversions, more money – in an endless hockey stick shaped cycle. How do you balance traffic acquisition with conversion optimization?

SEO 48
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Traction for Your Startup: How to Get It & How Much is Enough

ReadWriteStart

Other examples include creating events, speaking at conferences, social networking, search engine optimization and publicity stunts. For startups targeting consumers, "investors want to see 'hockey stick' adoption rates which imply consistent or increasing growth rates on a percentage basis," says Davis.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

This wasn’t very impressive, but we had two things going for us: A hockey stick shaped growth curve. People often forget the most important part of the hockey stick: the long flat part. For example, I’ve talked a few times about how IMVU raised its first venture round with monthly revenues of around $10,000.

Customer 167
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Entrepreneur-product fit

This is going to be BIG.

Since we often invest before the big “hockey stick” traction that bigger VCs wait for, a lot of times the company is still trying to tweak exactly what service or application will take off in a given market. At First Round , I often hear the term “product-market” fit.

Product 68
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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Where do you search for a co-founder who might help you with this pitch and planning process? Are you doing an acquisition? Where do you look?

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Is Your Startup Tracking the Right Metrics?

Up and Running

If you’re in a really crowded area, let’s pretend one of you is selling flowers and competing in the online flower market, it’s going to be really hard to rank in search engines. From an SEO perspective, you can go and use Google Tools and find out how many people search on certain keywords.

Metrics 84