A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
OK, so what can you do to rise above the cacophony that is the Internet? Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. Yes, you're going to do those things, but since millions of other people are doing that too, you're still invisible. Visibility-fail.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 23, 2010
However, whereas Microsoft can't afford to build this from scratch, if we show good growth and profits it would be an obvious acquisition target for them. New attitudes towards the Internet (e.g. We think there's a solid business to be made in this hundred-million-dollar market.
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 17, 2011
We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes. make sense in your case: Percentage of current customers who canceled in a given day/week/month. Revisionist history.
A Smart Bear: Startups and Marketing for Geeks
JUNE 20, 2011
That’s where acquisition comes in — if you can’t make it, buy it! They wanted to control Internet telephony, and Skype was the clear winner. The take-away point is that buyers have lots of reasons for acquisition, and few of them relate to basic company financials or your existing customer base.
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