Both Sides of the Table

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. As internet crashed media became cheaper so they bought more and their tracking and analysis became really good so they did better. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Many people don’t realize that the majority of the monetization of the Internet originated in Los Angeles but was perfected in Silicon Valley. The monetization engine of the Internet that powers the most profitable business perhaps in history was invented and perfected in Los Angeles and is what you now know as Google Ad Words.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” Internet scale. The first company represents a normal software company that sells its products directly (either via sales staff or directly off of the internet).

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

it is also the title of a fabulous book from Internet 1.0 We want money to make some acquisitions (investors would prefer to fund M&A if they know specific deals – not to encourage bad behavior. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it

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My Chat with Dan Primack of PEHub

Both Sides of the Table

In the technology world there are a few websites that most startups track to keep up with the latest financings, acquisitions, product announcements and gossip: BusinessInsider, TechCrunch, Mashable, GigaOm, etc. There is an industry changing shift going on in the internet and mobile-based IT space for sure.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

I think everybody heard about this acquisition. On the founder’s side it’s about taking money off of the table and / or having strategic reserves for big acquisitions. You go onto the Internet and can control what people hear on terrestrial radio. M&A Discussion. Atebits dba Tweetie (acquired by Twitter).