Startup Professionals Musings

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). With the internet at our fingertips, even B2B customers research and compare solutions, completing 50-90% of the work before a sales rep is contacted.

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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. This reduces the cost of customer acquisition, allows easy upgrades for service and new features, and improves customer loyalty in the face of new competitors in the market.

Merger 386
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7 Goodwill Factors Will Raise Your Business Valuation

Startup Professionals Musings

The same goes for business deals that fail during acquisitions or when it is time for you to retire. With today’s worldwide Internet and social media, your brand impact is not set by what you say, but by numbers of followers, influencers, and satisfied customers. In my view, that was their key to the early goodwill they needed.

Valuation 368
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Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

It seems like everyone has an Internet startup these days. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. are still the primary method for finding information on the Internet. But the low cost also means that your competition will also be there in force.

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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 365
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5 “What-Ifs” To Include In A Startup Financial Model

Startup Professionals Musings

The way to start is with a sample financial model, available from many sources on the Internet, such as over 200 downloadable free from the Corporate Finance Institute website. What if your customer acquisition cost assumptions have to change?

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7 Key Strategies To Ensure Long-Term Customer Growth

Startup Professionals Musings

Today the Internet is the best example of a new sales and delivery channel that has transformed many businesses, and killed others. Use outside investment and acquisition to expand your scope. They were successful with business computers and technology, but didn’t see the change. Expand into key new sales and delivery channels.

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