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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Take Semrush, a platform for SEO, PPC, and content-related research. Michael Fertik, the founder of Reputation.com, said in an interview : “People, employers, and customers find you because of the internet. Think more broadly about your audience’s interests and post content that relates. Building a community. Image source.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud. PPC Protect uses AI to help clients hide ads from botnets and other vicious online robots.

PPC 121
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JavaScript vs. Python: Which Should Marketers Learn?

ConversionXL

Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). JavaScript for SEO, PPC, CRO, and analytics. Specialists in PPC, SEO, CRO, and product marketing benefit heavily from learning JavaScript. Use Google Ads scripts to automate PPC campaigns. Cohort Analysis.

Marketing 117
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

Here is a simple example: You are the Acquisition manager for a company called Omniture. On behalf of your company you are spending precious budget on acquisition, not ensuring your campaigns are tagged properly is near criminal behavior. If they are like every other company that obsesses with PPC and Yahoo! Oh one more thing.

Analytics 122
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You Don’t Need More Traffic

YoungUpstarts

In pursuit of getting more traffic, you may spend thousands of dollars on PPC ads or write numerous blogs. Change the rules of the game to get noticed on an overcrowded internet ecosystem. For a sound customer acquisition strategy, the story doesn’t end with capturing the email id of site visitors or generating a sales inquiry.

Retention 102
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5 of the most famous (and effective) growth hacks of all time

The Next Web

Social proof is one of the most powerful elemental forces of the internet, at your disposal. But compared to other paid acquisition channels such as PPC, a referral program like this can require less ongoing maintenance and result in more high quality users. Why does it work ? Use it wisely! The Waiting List. What is this?

Thailand 167
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6 Business Idea Validation Tactics to Improve Your Business Planning

Up and Running

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. In the Lean Startup methodology, one of the most important elements is getting out of the building.