article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

article thumbnail

The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

We are currently seeing the most rapid collapse of retail since the Great Recession, due to the internet changing consumer demand and purchasing patterns. Most apparel purchases are now in some way influenced by the internet. Apparel is currently one of the most fascinating categories within the Everyday Economy. Potential Challenges.

Internet 209
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. This reduces the cost of customer acquisition, allows easy upgrades for service and new features, and improves customer loyalty in the face of new competitors in the market.

Merger 386
article thumbnail

8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Good stuff. Glad you liked the post.

article thumbnail

Understanding How New Enterprise Software Is Licensed And Deployed

YoungUpstarts

The decision process to purchase new enterprise application software can be daunting. A critical part of the evaluation process is to clearly understand the flexibilities a software provider offers to license and deploy the solution for your use. by Wayne Wedell , President and CEO of WorkWise, LLC. Named or Concurrent Users.

article thumbnail

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. As internet crashed media became cheaper so they bought more and their tracking and analysis became really good so they did better. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

article thumbnail

Microsoft’s Purchase Of Minecraft Maker Mojang Shows Comitment To Building Cross-Platform Appeal

YoungUpstarts

billion acquisition of Sweden-based software company Mojang, the developer behind the popular building game ““Minecraft”, which has sold over 100 million copies since its release in 2009, illustrates the degree to which Microsoft CEO Satya Nadella’s long-term vision for Microsoft is taking root at that company. Microsoft’s $2.5