article thumbnail

10 Tips for Making your Startup More Attractive for Investors [Presentation]

VC Cafe

The newly formed teams then work for the entire weekend, with the help of some experienced mentors from the industry, who volunteer their time to share advice on product, technology, legal, PR and other issues. It’s nice to have protected IP, but that will mostly matter later on in the event of an acquisition.

article thumbnail

The Importance of Partnership Agreements, NDAs, and Security: Lessons from HBO’s “Silicon Valley”

Up and Running

Even from the outset, Pied Piper had problems related to IP, with the founder having to beg a local irrigation company for the rights to the company name. Given that Pied Piper is both a startup and a tech company, the frequency with which IP comes up isn’t surprising—over 90 percent of a startup’s value is in its intangible assets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

Equity 40
article thumbnail

A tale of two cities: Bewildered by the city government's continued cluelessness on NYC's innovation scene

This is going to be BIG.

Nice going NYC government PR machine. Two of the recent Ultra Light Startup events--one about PR and the other about legal help--had copycat programs run by the city itself. Why not just pay Graham Lawler directly do to this and spend the city's PR capital on supporting Ultra Light, versus going head to head with him?

article thumbnail

How to Start a Startup

www.paulgraham.com

So the acquisition came toa screeching halt while we tried to sort this out. But its hard to raise money with an IP cloud over your head, becauseinvestors cant judge how serious it is. Before you consummate a startup, ask everyone about their previous IP history. Now we needed to raise more to keep going. Dont do what we did.

Startup 105
article thumbnail

How to Flip Your Startup in 5 Steps

ReadWriteStart

The idea is to build a hit that would make the founder(s) an appealing and quick talent acquisition (sometimes referred to as an acq-hire). However, this will impact the value of your IP. Every startup needs PR, but this is even more true of flips. Instead, their goal is to create a promising product. The focus is on building.

Lean 144
article thumbnail

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). Don't start with LTV, it is hard. And you'll get promoted.

Metrics 166