Occam's Razor

SEPTEMBER 20, 2010

Here is a simple example: You are the Acquisition manager for a company called Omniture. On behalf of your company you are spending precious budget on acquisition, not ensuring your campaigns are tagged properly is near criminal behavior. You goal is to get people to buy your Discover data warehouse product. Don't be that person.

Analytics 122

Analytics Software Review Campaign Flash 122

Venture Chronicles

APRIL 20, 2014

When you combine inbound marketing with account-based scoring, you get a very potent combination of predictable opportunity funnel that also benefits from lower customer acquisition costs. We know from this data that there are tipping points that occur in the opportunity (account) scoring that should and do cause additional sales activity.

B2B 45

B2B Marketing SEM Bandwidth 45

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. We all know how a website works—the codebase is stored on a server, and any person can access it via their browser by typing in the domain name or direct IP address. It’s easy to break SEO.

Web 103

Web Caching HTML Marketing 103

Duct Tape Marketing

OCTOBER 12, 2015

New Users are the number of people viewing the site for the first time (or for the first time on their particular IP address) while returning users are returning to view your content again. This is the total number of unique IP Addresses that have accessed your site in the filter window. How do you find your New and Returning Users?

Metrics 28

Metrics PPC Marketing Analytics 28

maplebutter.com

JANUARY 8, 2013

Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. Acquisition / Lifetime Value, etc. 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert. So build a strong base. 5) Competition is good.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ReadWriteStart

MARCH 27, 2011

The idea is to build a hit that would make the founder(s) an appealing and quick talent acquisition (sometimes referred to as an acq-hire). However, this will impact the value of your IP. Consider it a type of SEO investment! Instead, their goal is to create a promising product. The focus is on building. Create Buzz. Discuss.

Lean 144

Lean Startup Agile Coder 144

ConversionXL

JANUARY 22, 2020

Are you running myriad paid acquisition campaigns with different benefits or advertising different products? There are limitations to identifying a visitor’s location based on their IP address. For others, the location-based IP is simply inaccurate, especially if you’re going as granular as a visitor’s city. GIF source ).

Management 110

Management IP SEO API 110

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1. The main reason, as all decent SEOs will tell you, is that search results are no longer standardized.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

JUNE 19, 2019

Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Debugging tip: look at session distribution report, filter to users with lots of sessions and high repeat sessions, get clues from network, hostname, bounce, browser, geo-IP, resolution.

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

IP Location Tools. SEO and Analytics Tutorials. SEO for Startups â?? great web customer acquisition tutorials. SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. Lodestone Innovation Partners (IP) Ltd are spin-out specialists. Xtranormal. Presentation tools. SEMRush â??

Software Review 53

Software Review Technical Review Startup 53