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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? Did you feel that pressure to deliver immediately?

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Some Quick Thoughts on Exits for Technology Startups

Both Sides of the Table

Often they are “soft landings” for PR purposes. There simply aren’t a lot of exits above $100m or even IPOs. So, too, does PR. Both can hurt you in an acquisition. The median VC exit price for deals is $70 million (FLAG Capital via Bryce.VC). I’m assuming that’s for positive outcome deals.

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New Rules for the New Internet Bubble

Steve Blank

Dot.com Bubble ( 1995-2000): “ Anything goes” as public markets clamor for ideas, vague promises of future growth, and IPOs happen absent regard for history or profitability. With Netscape’s IPO , there was suddenly a public market for companies with limited revenue and no profit. The New Bubble : (2011 – 2014): Here we go again…. (If

Internet 334
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Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking the Code

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

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How Education Can Take A Lesson From Coworking

YoungUpstarts

He is a Digital PR Strategist & Inbound Marketeer who passionately champions the future of collaborative spaces at Campfire.work. Previously, he was the Head of Public Relations at various successful startups like Dropmysite (reverse-IPO) and Folr (multi-million dollar acquisition).

Singapore 126
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What do investors REALLY want?

Up and Running

They’re the PR and the security. This may include planning for an IPO, a strategic acquisition or for management buyout. Investors are just as the title suggests – investors. They’re the deep-pockets with the connections that we turn to when we want helping launching and growing our business. They’re the step ladder.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)