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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? Some startups have really long sales cycles.

Marketing 120
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A dumb American’s perspective on investing in Southeast Asia

Hippoland

The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company. These fast sales cycles tend to come from selling to other startups.

Asia 48
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A dumb American’s perspective on investing in Southeast Asia

Hippoland

The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company. These fast sales cycles tend to come from selling to other startups.

Asia 48
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? Then we could focus on standardizing a product that could have an automated sales cycle online. involved before we go into production. April 15, 2009 3:48 PM Knowist said. Fantastic post.

Customer 167
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10 Tips for Enterprise Software Startups

ReadWriteStart

The big enterprise software companies almost all bootstrapped their way to profitability before they got their first external investors (typically via an IPO). You cannot use freemium strategies without this type of user experience (and freemium is the first fundamental change to the cost of customer acquisition).

Software 127
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Beware The Consultant

infochachkie.com

To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. At the early stages of your company’s life, you cannot rely on disinterested, hired guns to define your company’s key tasks. Pyramid Power.

Equity 40
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9 Account-based Marketing Case Studies

ConversionXL

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). How do you sustain growth that precedes the highest IPO in history for a software company? Results of iRidium’s ABM efforts.

Marketing 105