Businesses using the paid engine of growth must understand their customer’s lifetime value as well as the cost of acquisition of new customers. In The Lean Startup , Eric Ries explains the methodology that has become a worldwide movement. Daily Ideas Customer Acquisition Innovation MarketingTweet. Audible Audio Book. MORE >>

And I don’t think leaps of faith ever completely go away, even if you follow a rigorous Lean Startup and customer development approach. Incidentally, this is where Lean Startup and customer development can really help. Imagine answering this question as follows: We have some strategies we want to implement for user acquisition. MORE >>

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup. What’s the customer acquisition cost? MORE >>

The allure of launching with publicity, switching into user acquisition mode, and being finished with the very hard work of going through Customer Development and Lean Startup processes is just so appealing. Customer Development customer development lean startup year one labsMVP = Minimum Viable Product. But should it? MORE >>

People use it (and other similar services) for all sorts of things: filling out surveys, getting research done, data analysis & acquisition, etc. For Lean Startups this is extremely useful. Customer Development customer development feature development lean startupTweet. Don’t rush to code and build features. MORE >>