ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Lowering your customer acquisition costs (CAC).

Metadata 121

Metadata Technical Review Retention Metrics 121

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 143

Metrics Advisory Board Startup Lean 143

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. This kind of a simple model also helps: Define the early proof points for the company.

Metrics 225

Metrics Startup Retention Acquisition 225

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. I lean on these YouTube channels for info on the YouTube algorithm: Little Monster Media Co ; Derral Eves ; Roberto Blake ; Tim Schmoyer.

Channel 129

Channel Metrics Algorithm Video 129

Startup Lessons Learned

AUGUST 21, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. The Lean Startup Conference was founded four years ago to bring together real entrepreneurs who have applied Lean Startup techniques and have useful advice to share with each other. Metrics play a big role in any conversation around implementation.

Lean 167

Lean Louisville Startup Metrics 167

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. However the Customer Development Model and the Lean Startup work equally well for startups on the web.

Customer Development 219

Customer Development Web Developer Customer 219

Up and Running

NOVEMBER 29, 2017

This actually aligns closely with the Lean Planning approach, which allows your business to be more agile and make adjustments as you test your idea in the market. For me, the key to reducing setbacks in my freelance business was to study my business metrics, do a robust market analysis , and close the loopholes as they emerged.

Acquisition 93

Acquisition Startup Engineer Metrics 93

Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167

Analytics Lean Widget Metrics 167

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.

Retention 126

Retention Analytics Campaign eCommerce 126

crowdSPRING Blog

MARCH 8, 2013

5 Customer Experience Metrics Every Successful Company Tracks | The Buffer blog – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link].

Social Media 105

Social Media Small Business Design Media 105

Duct Tape Marketing

FEBRUARY 10, 2022

17:07] I’m seeing more and more agencies talk about growth through acquisition – is that a good way to grow? You can spend on as a risk without putting you outside of the metric. Jason Blumer (09:15): So, and that's kind of leaning them into the accrual world versus cash reporting. More About Jason Blumer: JasonBlumer.com.

CPA 73

CPA Technical Review Revenue Forecast 73

Startup Lessons Learned

AUGUST 2, 2008

Its the same with acquisitions. 0comments: Post a Comment Newer Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Expo SF (May.

San Francisco 125

San Francisco Software Review Technical Review Continuous Deployment 125

Steve Blank

NOVEMBER 10, 2016

Here’s her story of the Lean innovation accelerator she’s built for the Marines. Real problems—when defined properly—have metrics that quantify the scope, magnitude, and impact. This can be particularly true in the government where the acquisition lifecycle imposes “shipbuilding timelines” on information technology systems.

Framework 322

Framework Lean Metrics Government 322

Steve Blank

NOVEMBER 10, 2016

Here’s her story of the Lean innovation accelerator she’s built for the Marines. Real problems—when defined properly—have metrics that quantify the scope, magnitude, and impact. This can be particularly true in the government where the acquisition lifecycle imposes “shipbuilding timelines” on information technology systems.

Framework 322

Framework Lean Metrics Government 322

ConversionXL

FEBRUARY 3, 2022

Growth marketing borrows a concept from the lean startup methodology. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? The Lean Startup Intensive is tomorrow at Web 2.0.

Customer 167

Customer San Francisco Lean Hockey Stick 167

OnlyOnce

JULY 9, 2013

The book has been described by a few CEOs who read it and commented early for me along the lines of “The Lean Startup movement is great, but this book starts where most of those books end and takes you through the ‘so you have a product that works in-market – now what?’ questions”. Writing a book is a LOT harder than I expected!

Startup 95

Startup Advisory Board Elevator Pitch Forecast 95

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). As the recession wrapped up, they had to remind consumers of lean times. Accepting that is key.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Lightspeed Venture Partners

JANUARY 6, 2011

And congrats to Alex Le, cofounder of a prior investment, Serious Business, whose first game since the Zynga acquisition is CityVille.]. Shawn Gupta of OhLife , a personal journaling tool over email, has similar sentiments in using metrics to drive product innovation: Make metrics a core part of our product development.

Stealth 60

Stealth Startup Lean Cofounder 60

Up and Running

JULY 26, 2016

Lean marketing. This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Increase budget for the next period.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

SEPTEMBER 14, 2009

Tech acquisitions went crazy at the same time the IPO market did. The Rise of Mergers and Acquisitions -– March 2003 -2008 After the dot.com bubble collapsed, the IPO market (and most tech M&A deals) shutdown for technology companies. My own metric is that you need experience >= 1.5 billion.) So what’s left? At best. ~

Silicon Valley 217

Silicon Valley IPO Technical Review Venture Capital 217

Steve Blank

DECEMBER 7, 2010

What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. Dave McClure, “Startup Metrics for Pirates”, [link]. What are the key financials metrics for your business model? Did you learn anything different?

Wiki 311

Wiki Lean Management Business Model 311

Steve Blank

JUNE 23, 2016

As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. These metrics make it difficult for a company that wants to invest in long-term innovation. Risk capital has provided financing for new ideas in the form of startups.

Architecture 227

Architecture IRR Balance Sheet Liquidity Event 227

ReadWriteStart

AUGUST 26, 2022

I will say the one thing we tell all our portfolio companies is to get fit and lean in. So the “get fit” part of it is whatever your circumstances are today, lean inwards a little bit, do some introspection, and figure out which part of the house requires some cleaning up. I like the get fit and lean in. Jonathan Siddharth .

Partner 132

Partner Cofounder Retention Acquisition 132

Steve Blank

MARCH 11, 2015

And worse, even if someone does manage to start something new, our management structure has so many financial, legal and HR hurdles that every initiative needs to match our existing business financial metrics, processes and procedures. There are financial metrics (Return on Investment, Hurdle Rate, etc.) Lessons Learned.

Widget 120

Widget Lean Business Model Metrics 120

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. We care about bottom-lines, not vanity metrics. “Shares = meh. .”

SEO 163

SEO Metrics Social Media Audience 163

Startup Lessons Learned

SEPTEMBER 2, 2008

In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Austin Startup

FEBRUARY 1, 2018

Product managers have the exciting responsibility of establishing the goals, roadmap and tracking metrics of their product (among many other duties), and also the less-glamorous but equally-important task of taking care of all the blocking and tackling required?—?from from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

Steve Blank

MARCH 4, 2014

They measure their success on metrics that reflect success in execution, and they reward execution. These metrics stack the deck against a company that wants to invest in long-term innovation.). It needs the tools and processes pioneered in Lean Startups. Our Investment Readiness Level is just one of those metrics.)

IRR 335

IRR Startup Business Model Agile 335

Steve Blank

MARCH 25, 2009

When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?

Silicon Valley 141

Silicon Valley Marketing RSS California 141

ConversionXL

AUGUST 11, 2021

Lean on your professional networks too. Web Summit uses partner experiences to act as testimonials from previous sponsors: Ryan Holiday leans on the success of his Daily Stoic Podcast and its guests to demonstrate value: Make your proposal easy to digest, using graphics and bullet points wherever possible to draw attention to key information.

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. How does retention differ among different acquisition channels? Acquisition Efficiency. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

Up and Running

APRIL 27, 2012

These students are typically attracted to Internet and technology start-ups, given that these share favourable industry characteristics such as significant addressable markets, low barriers to entry, modest initial capital requirements and relatively low costs of customer acquisition. Most meaningful metrics. But they don’t.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

The Next Web

AUGUST 6, 2012

Yeah, I’m a big believer at being lean and to always practice continuous deployment. On the other hand, without knowing what is working for our metrics and KPI we will just be in the dark. In order to get more customers we needed to simplify our value proposition.

Acquisition 121

Acquisition Churn Rate Customer Continuous Deployment 121

Austin Startup

FEBRUARY 24, 2018

Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on Customer Development , and Eric Ries’ on the Lean Startup ?—?along

Warrant 48

Warrant Bootstrapping Framework Hiring 48

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Here is a simple example: You are the Acquisition manager for a company called Omniture. Make your pages as lean as you can, especially campaign landing pages. The Problem: Unfortunately.

Analytics 122

Analytics Software Review Campaign Flash 122