Steve Blank

FEBRUARY 26, 2020

And thanks to Ann Miura-Ko of Floodgate (my first Lean LaunchPad co-instructor) for her suggestions. You need to begin to “instrument” your customer acquisition process with analytics. Retention and low attrition are good signs of customer validation. Show them the evolution of your minimal viable product and its current state.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Steve Blank

APRIL 20, 2021

And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. In other words, you prove retention. With both growth and retention, you earn the right to build more. The MVP Tree. We call it an MVP tree.

Product 436

Product Viral Channel San Francisco 436

ConversionXL

FEBRUARY 3, 2022

Growth marketing borrows a concept from the lean startup methodology. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

DECEMBER 14, 2009

If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs. These concepts have important implications for any lean startup. These concepts have important implications for any lean startup.

Customer 156

Customer San Francisco Viral Lean 156

ReadWriteStart

AUGUST 26, 2022

I will say the one thing we tell all our portfolio companies is to get fit and lean in. So the “get fit” part of it is whatever your circumstances are today, lean inwards a little bit, do some introspection, and figure out which part of the house requires some cleaning up. I like the get fit and lean in. Jonathan Siddharth .

Partner 132

Partner Cofounder Retention Acquisition 132

SoCal CTO

OCTOBER 8, 2009

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models. Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. How does retention differ among different acquisition channels? Acquisition Efficiency. Cohort analysis lets you compare these two groups and discover any trends.

Conversion 48

Conversion Retention Acquisition Metrics 48

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. RH: The honor is ours. This is awesome.

Iran 39

Iran Technical Review Non-Compete Lean 39

The Startup Magazine

FEBRUARY 24, 2019

As such, most entrepreneurs focus all their energies on customer retention. Based on Jacco Van Der Kooij’s book The SaaS Sales Method: Sales As a Science , Lean-Case enhanced its metric model and put this method a SaaS business model – how to double revenues with incremental steps into practice.It Putting Theory into Practice.

SQL 85

SQL Metrics Business Model Revenue 85

David Teten

DECEMBER 16, 2015

For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Customer Acquisition Cost (CAC). Lean Analytics recommends this set of metrics for some of the major categories of startups: Create a management dashboard. Net Income (Loss). Available Cash. Users/Customers.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? Expo SF (May.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

MARCH 24, 2009

At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Why, we just unified acquisition and engagement! I do think the concept allows us to unify acquisition and engagement, and is important for that reason. helping you balance engagement vs acquisition.

Metrics 88

Metrics San Francisco Lean Viral 88

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

practicetrumpstheory.com

JULY 14, 2010

I’ll share my 3 rules to actionable metrics, derived from Lean Startup principles, and specifically focus on what metrics I measure and how I measure them. For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste. So both Acquisition and Referral can be tabled for now.

Metrics 51

Metrics Lean Retention Startup 51

Steve Blank

MARCH 4, 2014

It needs the tools and processes pioneered in Lean Startups. Corporate KPI’s, Policy and Procedures: Innovation Killers. The conundrum is that every policy and procedure that makes a company and efficient execution machine stifles innovation. Innovation is chaotic, messy and uncertain. What to Do?

IRR 335

IRR Startup Business Model Agile 335

Startup Lessons Learned

MAY 25, 2021

That's one of the very, very early companies that I was talking to Lean Startup about. I'm really curious, for now and when founders encounter Lean Startup, it's a famous old idea for most folks. So, we actually took the original live customer application, converting their live video dating application. ER : I remember Speed Date.

Silicon Valley 60

Silicon Valley Turkey Los Angeles California 60

Up and Running

JULY 1, 2019

This blog run by Lincoln Murphy focuses on the customer lifecycle and how to best optimize customer acquisition and retention. There, you’ll find information on writing a Lean Business Plan , a SaaS sales forecast template you can download for free, and more. . Check out the 20 most popular articles to get started.

Startup 109

Startup Cofounder Hosting Community 109

The Equity Kicker

MAY 15, 2012

I read some great stuff today on topics like why aren’t VCs lean and scrappy , and why Pinterest took so long to go viral , but the pick of the bunch by far were some of the answers to What are some decisions taken by the “Growth team” at Facebook that helped Facebook reach 500 million users? But maybe I should.

Viral 108

Viral Framework Aggregator Retention 108

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. The median figures for each strategy should give you an idea of which program to lean towards. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc.

Customer 98

Customer Marketing Channel Acquisition 98

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Retention competition is how you get people to come back to your app. Then, if your retention is good enough, you can stay there.

San Francisco 68

San Francisco Lean Retention SEM 68

Austin Startup

FEBRUARY 1, 2018

I got to know many of the people who endorsed me for this role and others through Techstars’ Startup Weekend , 3 Day Startup , and Lean Startup Machine events, as well as at conferences I made the effort to attend annually such as SXSW , LAUNCH and 500 Startups’ unSexy Conference. Be careful, though!

Management 85

Management Product Technical Review Software Review 85

crowdSPRING Blog

MARCH 2, 2014

How often does your business have an opportunity to increase bottom-line profitability, improve customer retention, and generate positive word-of-mouth with a zero-dollar investment in marketing or advertising? Lean business practices Small business Start ups acquisition net profit reduce refund return satisfaction'

Small Business 94

Small Business .Net Startup Lean 94

Up and Running

MARCH 11, 2015

That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Are you doing an acquisition? The customer acquisition cost that I talked about. This is why we love the lean startup methodology.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

AUGUST 5, 2021

Even startups with a lean marketing strategy invest in at least two or three channels. Conversion & retention. The same treatment applies to retention. Marketing requires a multi-channel approach. But this can result in data being stored in silos. This could be a purchase, app download, user-sign up, demo, or consultation.

Software Review 143

Software Review Technical Review San Diego Retention 143

The Startup Toolkit

NOVEMBER 15, 2012

This is where all those sneaky lean startup MVPs (pre-orders, concierge service, wizard of oz, etc) are worth their weight in gold. Growth is acquisition plus retention. Acquisition and retention tend to be inseparable from the product. Cost of acquisition vs. lifetime value.

Startup 55

Startup Business Model Retention Acquisition 55

Startup Lessons Learned

DECEMBER 16, 2008

We were trying to broaden the conversation beyond just viral customer acquisition. I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Have you struggled with engagement and retention? What do they get out of it?

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Hearpreneur

DECEMBER 3, 2021

Since then, we have been thriving in the market while leaning into becoming UK's number one private number plate supplier with a heart for people. This is to improve commercial spend efficiency, lower customer acquisition costs, and boost net retention rates. Thanks to Jake Smith, Absolute Reg ! #23- 23- Grow my email list.

Entrepreneur 113

Entrepreneur Africa South America Europe 113

www.instigatorblog.com

AUGUST 14, 2012

One of the concepts we’re pushing hard in the Lean Analytics book is the One Metric That Matters (OMTM). Check out a previous blog post (from Lean Analytics) for more info: [link]. Answer: Only one. The idea is this: at any given time in your business there’s one key metric you should be focusing on. What’s your OMTM?

Metrics 47

Metrics Analytics Lean Startup 47

www.vccafe.com

MARCH 11, 2013

Lean Methodology Sources. Steve Blank on Lean Customer Development. Part 3- Lean Cust. Steve Blank’s Lean Startup Resources. Lean Startup Circle â?? great web customer acquisition tutorials. customer retention, churn reduction, lifetime value. Lean project management. Lean Startups.

Software Review 53

Software Review Technical Review Startup 53

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. Lauren : Yeah, it’s being able to lean into that agility—to shift strategies quickly and adapt.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Kajabi highlights the benefits of podcasts from the off, with a subject line that leans into three top priorities for businesses: leads , growth, and revenue. Cross-selling can be a powerful tool for retention and acquisition.

B2B 129

B2B Email Acquisition Sales 129

The Startup Toolkit

FEBRUARY 27, 2012

It’s harder for people (including your own team) to intuit the implications of your retention rate. The lean startup book’s engines of growth is a great starting point for picking good metrics: Growing virally? Focus on retention. Focus on cost of acquisition versus lifetime value. They’re default.

Metrics 46

Metrics Retention Viral .Net 46

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.” Would they agree that growth hacking is essentially traffic acquisition plus CRO? They can be applied at every stage.

Retention 48

Retention Metrics Acquisition Conversion 48

maplebutter.com

JANUARY 8, 2013

How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

andrewchenblog.com

MARCH 10, 2010

In some cases, this kind of debt can be incurred unknowingly, for example, your company might acquire a company that has accumulated significant technical debt that you don’t identify until after the acquisition. We’ll call this general category of debt Type I. You can also find more essays here.

Technical Review 47

Technical Review Design Las Vegas Product 47

ConversionXL

APRIL 6, 2016

Strategy & Testing: The a-ha moment is the tipping point for retention. Fix churn before acquisition – it will flatline growth. The a-ha moment is the tipping point for retention. This entire model is very close to the Lean Startup model. Day 3 – Analytics, Personalization and Retention. Hypothesis.

Retention 48

Retention Algorithm Software Review Conversion 48