Both Sides of the Table

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market). Except the music stopped.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

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Putting an End to the Dark Ages of Local Businesses

Both Sides of the Table

It got quite good reviews in the media: TechCrunch , LifeHacker & PandoDaily and many others. We spent a year (2012-2013) building a merchant acquisition machine and all of the systems to support bookings, calendar integrations, location services, etc. And today it was listed in the Best Apps of the Week by Apple.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

It is the world’s best customer acquisition for video consumers to get them to come to your O&O where you can make your $25 CPMs. Their logic was, “I can make $25 CPMs on my website while on YouTube I can only get $2 CPMs,” which basically meant I should shut up. Except for 2 things: 1.

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Angel Investing 4 – Why You Need Deep Pockets to Win Big

Both Sides of the Table

As I’ve highlighted I believe we’re in a unique period similar to 2005-08 where the biggest tech firms of Silicon Valley (and some media companies) are scooping up small software companies as “talent acquisitions&# versus accretive revenue / profit generators. This is actually the norm.

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