Genuine VC

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Two Decade-Defining Acquisitions? Then (Google) & Now (Apple)

Genuine VC

In a decade in which we saw the web become increasingly distributed with a proliferation websites and content, this acquisition served as a foundation to empower Google to move beyond their core search Adwords product. Like with Google’s acquisition of Applied Semantics, this deal adds a fundamentally new business model to the company.

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Two Decade-Defining Acquisitions? Then (Google) & Now (Apple)

Genuine VC

In a decade in which we saw the web become increasingly distributed with a proliferation websites and content, this acquisition served as a foundation to empower Google to move beyond their core search Adwords product. Like with Google’s acquisition of Applied Semantics, this deal adds a fundamentally new business model to the company.

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The Swinging Pendulum Between Distribution and Monetization

Genuine VC

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.

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The Swinging Pendulum Between Distribution and Monetization

Genuine VC

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.