View from Seed
SEPTEMBER 12, 2017
Maybe they will get there, but I think that the experiential nature of the category — both in terms of the actual products and the brand experience — mean that this will play out very differently from other categories like media or consumer electronics. The old brands and distribution channels are dead or dying.
View from Seed
MARCH 3, 2015
We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We hit a challenge once we got to social media, because it was becoming much more crowded in our space with more businesses educating and creating more content. NVV: How did you adjust?
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View from Seed
AUGUST 30, 2016
Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. The post How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style appeared first on NextView Ventures.
View from Seed
MARCH 16, 2016
Put all that together, and consider that this is a company that thinks in decades or even centuries, and we’re bound to see both more jobs and more acquisitions. Additionally, few legacy companies have been as successful in innovating through younger channels like YouTube, Vine, Snapchat, podcasting, and more. Much more funding.
View from Seed
MARCH 8, 2016
My advice is simple: Go talk to someone who understands earned media (mainly press) long before you have a need for it — in many cases before you even have a fully developed product or brand. They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers.
View from Seed
JULY 9, 2015
And given my marketing background (Google, Dailybreak Media, HubSpot), I often get this question directly: When should startups announce seed funding? . Across the NextView portfolio and in discussing this topic more broadly, we’ve found that funding announcements are rarely good customer acquisition channels. You get the idea.
View from Seed
JANUARY 24, 2018
Before joining Artsy, Fatma led Partner Experience at Jet.com, where she built products for Jet’s retail and brand partners ahead of the company’s launch and scaled them through its hyper-growth phase and post-acquisition by Walmart. Reforge provides master classes for experienced practitioners around growth and customer acquisition.
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