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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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Angel Investing 4 – Why You Need Deep Pockets to Win Big

Both Sides of the Table

As I’ve highlighted I believe we’re in a unique period similar to 2005-08 where the biggest tech firms of Silicon Valley (and some media companies) are scooping up small software companies as “talent acquisitions&# versus accretive revenue / profit generators. Pay to play. This is actually the norm.

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Open Angel Forum San Fran – Team Calacanis Raises the Bar

Both Sides of the Table

Jason Calacanis started this initiative in response to the pay-to-play network of angel events that he despised. It serves a similar role as Digsby (which I love using) albeit from a social media metaphor rather than an IM metaphor. I’m a huge supporter of his initiative to help end this practice.

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How to Use Social Media to Find the Perfect Employee for Your Business

Up and Running

For small businesses, it’s leveraging a tool that you use to market your products, promote Small Business Saturday sales, or to show off your new location—social media. The following steps will outline how you can best use social media—in particular, Facebook and Instagram—to hire for your small business. Step 1: Know yourself.

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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

My own experience sending a newsletter has been eye-opening, and while social media garners most of the mainstream headlines these days, email remains as powerful as ever, and it’s well-positioned to be an effective offering into the foreseeable future. Here’s just a sampling of the many reasons I’m bullish on email. Minimal Time Costs.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

What makes TikTok Ads different from other social media advertising platforms? TikTok Ads are TikTok’s pay-to-play offering for businesses. TikTokers are also some of the most engaged of any social media platform, spending an average of over 19 hours a month on the app. Table of contents What are TikTok Ads? Spark Ads 6.

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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

When it comes to reach, no other social media platform comes close to Facebook. We’ll look at how to thrive with organic content and how to extend your reach with pay-to-play. To find the right balance, follow what Hootsuite calls the social media “Rule of Thirds”: “? via Social Media Examiner ] . Image source.

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