This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

AUGUST 23, 2017

William Gadea, Creative Director and Founder at IdeaRocket LLC , a provider of animated videos for businesses, says that “most of our lead generation comes from SEM, and we feel that the search term can be a clue for where in the Journey the searcher is.” .” Click to enlarge. IdeaRocket.

Customer 130

Customer Channel Design Retention 130

VC Cafe

FEBRUARY 7, 2011

For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support. Consolidation will persist to prove itself as companies like Amazon and eBay continue to make acquisitions (Zappos, Quidsi, Woot, BuyVIP, etc.).

eCommerce 94

eCommerce Open Source SEM Technical Review 94

ConversionXL

FEBRUARY 3, 2022

a live stream with an influencer on social media). Your next experiment might be to test new messaging , or media, to understand what has a greater impact on brand recognition. Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition.

Framework 102

Framework Marketing Acquisition Retention 102

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Seed Money DC Software Review 150

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

SoCal CTO

FEBRUARY 25, 2009

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Business Model 150

Business Model SEM IP Syndicate 150

This is going to be BIG.

JULY 26, 2011

To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. If you are in marketing right now, or a student thinking about it, an *instant* way to get a job is to build up customer acquisition skills. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

Hunter Walker

APRIL 15, 2015

Crafty strategies by customers to rack up referrals (I’ve seen people use SEM for their referral codes, create fake social media profiles, etc)? Some analysis of these referral programs would probably make for a good tech blog post. How do the companies prevent abuse? How do they experiment with value props to optimize CAC:LTV?

Demand 48

Demand Programming SEM Social Media 48

A Crowded Space

JULY 29, 2011

What you mean is that this is without spending on SEM / paid advertising. Social media is still marketing. This is just a sign that you’re embarrassed to answer any questions about user acquisition. Me: “how many users do you have?” ” Them: “we’re really early.”

SEM 60

SEM Social Media Acquisition Analytics 60

Occam's Razor

DECEMBER 6, 2010

2: Visitor Acquisition Efficiency Analysis Report. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). I don't want the Next Shiny Object nor the Current HiPPO Obsession to drive our acquisition strategy. Remember no acquisition is free.

Analytics 125

Analytics Web Customer SEM 125

abovethecrowd.com

JULY 17, 2013

The next obvious transition was the rise of the browser in 1996, which transformed not only the software application market but also the print and media world. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. Customer acquisition techniques are shifting.

Mobile 96

Mobile SEM SEO Technical Review 96

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Transformify

AUGUST 18, 2021

Search Engine Optimization or SEO, SEM. Social Media Coordinator and Community Manager. SolidGigs offers jobs such as guest blogger, marketing designer, graphic designer, web developer, and media consultant. Media Bistro. There are several remote and in-person jobs freelancers can apply for on Media Bistro.

Technical Review 89

Technical Review Software Review Search Portfolio 89

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. These messages often take the form of email marketing, although other media can also be used.”. Search marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. These messages often take the form of email marketing, although other media can also be used.”. Search marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

The Next Web

FEBRUARY 13, 2014

With Infusionsoft, it is easy to tag every click, page visit or form a customer completes on your website, social media platform or email you send out. RJ Metrics offers businesses intelligence software, retention metrics and customer acquisition delivered as a service over the Internet for e-commerce and SaaS businesses. -

Management 123

Management Customer Product Retention 123

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). When I say embarrass your senior management that's what I mean.

Management 68

Management Analytics San Diego Web 68

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48