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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections. Communicate what is happening and why to everyone.

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Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Oh how the media loves superlatives (but only because that’s what we click on and share). Jake Lodwick wrote an article on PandoDaily entitled “An acquisition is always a failure.” Sure not all acquisitions go that way. Or eBay’s acquisition of PayPal?

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections. Communicate what is happening and why to everyone.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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How to Master Customer Value Optimization

ConversionXL

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

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How to Make Your Lean Startup Work With Almost No Money

ReadWriteStart

If you want them to be discerning and choosy when selecting a new acquisition for the company, demonstrate that behavior yourself. Choose your acquisitions carefully. Choose your acquisitions carefully and add them one at a time. Featured Image: Startup Stock Photos; Pexels.com. Invest in now.

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