Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.
ConversionXL
OCTOBER 16, 2022
There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Google ads).
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Haystack
FEBRUARY 1, 2019
As I was scrolling through Twitter today and saw the rumors around Gimlet, the podcast media company, being acquired by Spotify for $200M in cash, I knew I had to stop, write this post, and share some thoughts on what’s going on. 5/ Underlying RSS Technology Not Optimal For 21st Century Media. So, here goes…. Remember Pandora?
ConversionXL
SEPTEMBER 9, 2021
Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.
Both Sides of the Table
APRIL 19, 2011
He is very hands-on and helpful – especially for any company looking into customer acquisition. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -
ConversionXL
MARCH 6, 2019
On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.
Both Sides of the Table
SEPTEMBER 15, 2022
What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market). Except the music stopped.
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